Publix names exclusive shopper marketing agency of record
Publix has named Goodway Group its exclusive shopper marketing agency of record. This collaboration underscores Publix's commitment to protecting its brand and intellectual property, establishing a foundation for premium co-branded digital media solutions that support CPG partners. Goodway Group will help Publix advance its shopper marketing vision for 2026 and beyond, ensuring readiness for future opportunities and evolving industry needs.
GrubMarket acquires Schoenmann Produce
GrubMarket has completed the acquisition of Houston, TX-based Schoenmann Produce, a major produce distributor that has served customers across the foodservice, retail, wholesale, healthcare, education and maritime industries throughout the Gulf Coast region for more than 100 years.
At Vick Family Farms, consistent quality is key focus of organic sweet potatoes
With multiple offerings of organic sweet potato packaging options, Vick Family Farms is seeing strong interest in the sector from retail partners.Vick Family Farms, Wilson, NC, grows, packs and distributes the Covington variety through its organic program, and the company is exploring opportunities to add other varieties in the future, said Charlotte Vick, partner/sales and marketing manager for the company.
Gotham Greens names new CEO
Gotham Greens announced a new leadership structure designed to ensure continuity and position the company for its next phase of growth. Viraj Puri, who co-founded Gotham Greens and has served as CEO since 2008, will assume the role of executive chairman. In this new capacity, Puri will continue to guide and advise the company’s board of directors and leadership team on long-term strategy and growth.
FPFC golf tournament combines networking, competition
The Fresh Produce & Floral Council is preparing to host its annual golf tournament on April 23 at Tustin Ranch Golf Club, with the event spanning the majority of the morning and afternoon. The tournament will be a scramble-format contest hosting 144 players with online registration closing the morning of April 23. The event will foster countless opportunities to interact with other produce and floral professionals during and after the competition.
Zero deforestation agreement reached for Mexican avocado exports
The Association of Avocado Producers and Exporting Packers of Mexico (APEAM) announced the formalization of a Zero Deforestation Agreement with Mexico's Ministry of Environment and Natural Resources (SEMARNAT) and the Federal Attorney for Environmental Protection (PROFEPA), establishing a framework to ensure export-bound avocados meet environmental standards increasingly required in global markets.
Trendspotting: Consumers want a return on their fresh produce investment
Over the years I have read numerous reports and surveys on fresh fruit and vegetable consumption. In nearly all of them, in one form or another, respondents say they want to eat more fresh fruits and veggies. Want and do, of course, are two totally different animals. Some of the biggest deterrents usually include concerns over “getting a bad piece of fruit and not eating it.” When you buy a potato chips or pretzels you know what you are getting.
Mission Produce: organic avocado, mango demand continues to grow
Organic items continue to be a growth driver in fresh produce, and Mission Produce is seeing that reflected in its key offerings — avocados and mangos.
Organics key for Four Seasons’ long-term growth strategy
Organics have evolved from a niche offering into a core business driver for Four Seasons Produce, a shift that reflects both long-term vision and changing consumer demand.The company’s commitment to organics dates back to its founder, David Hollinger, whose early interest in health foods helped shape the organization’s direction well before the category gained widespread traction.
The Fresh Market enhances digital experience, loyalty program
The Fresh Market announced two major digital enhancements, unveiling a revamped loyalty program and a newly redesigned mobile app as part of the company’s digital experience strategy.The Fresh Market is reintroducing its loyalty program under a new name, TFM Rewards, reflecting the company’s focus on delivering greater value, personalization and convenience to guests.These complementary launches represent the next evolution of The Fresh Market’s signature approach to guest service, offering enhanced benefits including: