The Fresh Produce & Floral Council is preparing to host its annual golf tournament on April 23 at Tustin Ranch Golf Club, with the event spanning the majority of the morning and afternoon. The tournament will be a scramble-format contest hosting 144 players with online registration  closing  the morning of April 23. The event will foster countless opportunities to interact with other produce and floral professionals during and after the competition.

“The annual golf tournament is one of FPFC’s signature gatherings—an anchor event that blends relationship-building with industry connection in a relaxed setting,” said Matthew Hayes, the council’s program and events director.  Other events run by FPFC are more formal and center on specific topics, but the tournament is intended to be a more laid-back environment for networking. Hayes described the tournament as being a “cornerstone of the calendar that complements the organization’s more structured programming,” which has “grown in both participation and purpose,” over the years.

“What began as a straightforward golf outing has evolved into a highly anticipated industry gathering with expanded sponsorship opportunities, curated experiences and stronger alignment with FPFC’s mission” said Hayes, who added that what brings members back every year is the “consistency of value: great networking, a well-run event and the chance to connect with colleagues and partners,” while also being as enjoyable as it is productive.

The setting at Tustin Ranch Golf Club is integral to the welcoming atmosphere of the event. Hayes explained that the location makes it “convenient for members across Southern California, while the course itself supports both serious golfers and casual participants,” with the venue also being full of excellent locations for meeting, no matter the time of day.

Hayes stated that the design of the event is to “remove many of the barriers that can exist in traditional business environments” and the byproduct is better conversation and natural interactions. He added that the informal setting can lead to stronger trust and communication and by extension, better, more effective partnerships. Hayes reiterated that in many scenarios, “the relationships built or strengthened at events like this carry over into long-term business collaboration.”

Hayes said that “first-time attendees can expect a highly welcoming environment, strong representation from across the industry and a day that blends business and enjoyment seamlessly.”  In the eyes of FPFC, it’s not just a golf tournament, but “one of the most effective and enjoyable ways to engage with the FPFC community.”