Market Minute: Melon season under way for ad promotions
By
Ron Pelger
Market Minute: Melon season under way for ad promotions
By
Ron Pelger
The summer melon season is kicking into high gear. With July wrapping up and August just days away, cantaloupes, honeydews and watermelons are moving into strong production and are ready to feature in weekly ads.
The big three — cantaloupe, honeydew and watermelon — are showing some solid summertime volume, and August marks the peak of California’s melon deal. Quality is excellent with vibrant interiors, juicy texture and the sweet, fragrant aroma shoppers like.