FirstFruits markets multi region, expanded apple portfolio
2025-01-17
FirstFruits Farms continues to be a leader in premium apple production, combining a robust portfolio of branded apples with sustainable practices and a commitment to community. With orchards in Washington and Michigan, the company offers a diverse range of high-quality apples while emphasizing employee welfare and environmental stewardship.
Industry Viewpoint: From farms to food banks, a vital link in the supply chain
2025-01-17
I will never forget the first time I stood in a field full of cabbage, as the director of produce recovery at Feeding Florida, and a grower asked me, “what options do we have?” The grower missed the sales window due to inclement weather events early in the season, and hundreds of acres of beautiful cabbage were nearing the point of becoming compost.
Surety of supply drives Divine Flavor
2025-01-17
In the world of fresh produce where Mother Nature plays a starring role, the team at Divine Flavor is devoted to eliminating supply gaps and creating a seamless transition from one production area to the next for their customers.
IFPA members appointed to USDA advisory committee
2025-01-16
The U.S. Department of Agriculture announced the appointment of 25 industry representatives to serve on the Fruit and Vegetable Industry Advisory Committee. Among those appointed are several members of the International Fresh Produce Association, underscoring the association’s leadership in shaping the future of the U.S. produce industry.
Heather Griffin promoted to director of produce retail at JOH
2025-01-16
JOH has promoted Heather Griffin to director of produce retail. She brings nearly two decades of experience and leadership to her new role.
Griffin began her journey with JOH in 2007 as a part-time retail merchandiser for produce. Within a few years, her exceptional work ethic and commitment earned her a full-time position. In 2012, she was promoted to produce retail supervisor for New England.
Industry icon and San Miguel Produce leader Jan Berk retires
2025-01-16
Janis (Jan) Berk, former partner-owner of San Miguel Produce Inc. (SMP) and a recognized agriculture industry leader and advocate, has retired as chief operating officer of the central coast fresh produce grower and distributor after more than 20 years with the company. Together with her husband, SMP founder and former President/CEO Roy Nishimori, Berk has been instrumental in building SMP into a national leader and innovator in the fresh-cut, specialty vegetable market.
Industry Viewpoint: The future of marketing
2025-01-16
In today’s digital age, where online interactions often overshadow personal connections, fostering community has become essential. Imagine a world where your brand is not just seen but felt, where genuine connections are made, and dedicated communities are built. The challenge and opportunity for produce brands in 2025 is clear: Build communities that inspire and transform consumers’ fruit and vegetable habits.
CMI Orchards offering variety and retail support
2025-01-16
CMI Orchards has become a leading name in the apple industry, recognized for its expansive portfolio of branded apples, forward-thinking retail support and dedication to sustainability. Offering a wide selection that includes Ambrosia Gold, Cosmic Crisp, Envy, JUICI and many others, the organization ensures there is an apple for every consumer. Danelle Huber, senior marketing manager for CMI Orchards, noted, “With the largest varietal selection in the industry, we ensure there’s a perfect apple for every shopper.”
Wonderful commits $10 million to fire relief efforts
2025-01-16
The Wonderful Company is committing $10 million to fire relief efforts in the Los Angeles area.
AFM, Rob Gronkowski bring good times – and guacamole – to game day
2025-01-16
Avocados From Mexico is known for serving up innovative marketing, and with a little help from a big friend, this year’s big game is sure to be a touchdown.
