Citrus leader Joel Nelsen dies at 78
2025-07-10
Joel Nelsen, who spent almost the entirety of his produce career as an association executive, including 37 years with California Citrus Mutual, died of an apparent heart attack at the age of 78.
Mr. Nelsen was born in San Diego on Sept. 27, 1946, and died on July 1, 2025, while traveling to pick up his 12-year-old grandson for an extended California stay.
NFL MVP, pistachio farmer Josh Allen teams with Wonderful Pistachios
2025-07-10
Wonderful Pistachios has partnered with Buffalo Bills star quarterback and pistachios farmer Josh Allen, uniting the NFL’s reigning Most Valuable Player with America’s No. 1 nut brand. A native of California’s Central Valley, where Wonderful Pistachios are grown and processed, Allen is part of a fourth-generation farming family whose crops include pistachios.
California Fresh Fruit Association names director of government relations
2025-07-10
The California Fresh Fruit Association has hired Clayton Smith to serve as its new director of government relations. He comes to the association after serving as a legislative assistant in the U.S. House of Representatives.
“On behalf of CFFA’s leadership, we are thrilled to welcome Clayton to the Association," said CFFA Board Chairwoman Melissa Frank of the Wonderful Company. "His experience working in Washington, DC, along with his background and education will be of great value to our membership.”
OPS kicks off in Monterey
2025-07-10
MONTEREY, CA — The Organic Produce Network kicked off the Organic Produce Summit July 9, here, with an opening reception at the Custom House Plaza in downtown Monterey. The reception followed a full day of activities that included field tours, a beach yoga session and a Seed to Service volunteer event in partnership with Brighter Bites.
That Flower Feeling announces exclusive stakeholder roundtable event to shape the future
2025-07-09
That Flower Feeling, the leading marketing association and foundation dedicated to promoting everyday floral consumption, is excited to announce an exclusive virtual Stakeholder Roundtable scheduled for Thursday, July 17 at 12 PM EST. This event is a unique opportunity for contributors to engage directly with the That Flower Feeling board of directors and managing director in an interactive and impactful discussion.
EFI appoints new board members
2025-07-09
Seven new members have been elected to Equitable Food Initiative's board of directors. These individuals bring a broad range of expertise in agriculture, sustainability, ethical sourcing, labor rights and consumer engagement.
Newly appointed board members are:
PRO*ACT Crop Update: California seeing drastically increased demand
2025-07-09
Tropical activity has calmed in both the Atlantic and Pacific basin with no potential formation expected this week. Tropical Depression Chantal brought heavy precipitation across the Mid-Atlantic and Southeast. Current forecasts continue to bring heavy precipitation to this region throughout the week. This will once again affect the various supplies across the region.
Aptean introduces next generation of Produce Pro software
2025-07-09
Aptean has launched its fresh produce ERP, the evolution of its industry-leading Produce Pro Software. Designed to tackle the unique challenges of the fresh produce industry, this powerful solution combines decades of deep industry expertise with Aptean’s global innovation and cutting-edge technologies, ushering in a new era of productivity, intelligence and adaptability for companies.
National Mango Board hits the road for second annual Joy Ride tour
2025-07-09
The National Mango Board announced the return of its popular Joy Ride mango tour, which will bring fresh mangos to consumers in Chicago and Dallas this summer.
Designed to engage and educate consumers about the joy of fresh mangos, the experience will feature an orange carpet entrance, interactive photo ops, live activations and giveaways.
California table grapes backed by retail programs in the U.S., abroad
2025-07-09
The California Table Grape Commission in Fresno, CA, provides retailers with a suite of opportunities to drive demand for California table grapes, which are available May through December.
In-store signage, communications with retail digital promotion teams, programs for retail dietitians and other targeted opportunities are also supported with direct-to-consumer messaging about California table grapes via online and print media as well as social media.
