Pazazz Apples are making a difference through purpose driven marketing
2025-01-09
Taylor HeiseHoneybear Brands, a leading grower, marketer and developer of premium conventional and organic apples, pears and cherries, and its exclusive brand Pazazz apple, have delivered mor
IFPA launches into 2025 with new strategic plan, new roles
2025-01-09
Doug BohrThe International Fresh Produce Association kicked off 2025 by jumping into the newly announced 2025-27 strategic plan, which also included new leadership roles to best position IFPA and The Foundation in support of the upcoming work.
PRO*ACT Crop Update: Arctic blast, wildfires disrupt operations
2025-01-09
An arctic blast has brought ice, snow and wind to most of the U.S. and freezing temperatures to the Southeast. Wildfires in Los Angeles County, driven by intense Santa Ana winds, have caused intermittent electricity outages at packing facilities and disrupted Los Angeles operations. Toward the end of the month, melons and avocados face supply disruptions.
Winning with data: IPC resources can help retailers
2025-01-09
Underneath the Idaho potato brand’s fun-loving exterior, a wealth of hard data backs up the sassy spud’s enduring consumer appeal. The Idaho Potato Commission’s vaunted number-crunching capabilities can help every retailer maximize produce profits and move more potatoes, said Mark Daniels, Idaho Potato Commission retail promotion director-Southeast/Central.
Fall Creek announces leadership transitions
2025-01-09
Fall Creek Farm & Nursery Inc., a leading international blueberry breeding and nursery company, announced a series of leadership transitions designed to drive the company’s next phase of growth and innovation.
Effective immediately, Cort Brazelton will serve as acting president and CEO. The Fall Creek board of directors has initiated a search for a new CEO to lead the company forward. Upon the appointment of a new CEO, Brazelton will transition to a strategic role on the board of directors, focusing on his responsibilities as an engaged shareholder.
Ocean Mist Farms names new COO
2025-01-08
Ocean Mist Farms promoted Glen Alameda to the role of chief operating officer. Alameda brings with him a rich heritage and a wealth of experience, rooted in a family legacy of farming that dates back to the company's founding in 1924. As the fourth generation to carry on the vision of this 100-year-old, industry-leading company, Alameda represents a proud tradition.
Are tariffs imminent?
2025-01-08
Economists, mainstream journalists and news commentators, anonymous Republican sources, hopeful Democrat legislators and casual observers are expressing doubt that incoming President Donald Trump will truly impose widespread tariffs on his first day in office as he claims he will.
Alexandra Farms earns Florverde certification for 2024-25
2025-01-08
Alexandra Farms has earned the Florverde Sustainable Flowers certification for the 2024-25 period, recognizing the company’s commitment to high environmental and social standards.
Ibotta partners with DoorDash
2025-01-08
Ibotta and DoorDash announced a multi-year strategic partnership to provide DoorDash customers with access to Ibotta’s industry-leading catalog of digital promotions. In joining the Ibotta Performance Network, DoorDash continues to create value for consumers with personalized promotions and coupons to further save on items in a range of categories.
Key avocado and mango trends
2025-01-08
Avocados and mangos are charging into 2025 with strong momentum. From record dollar sales to increasing household penetration and shifting shopper behaviors, these categories are full of opportunity. In this month’s edition of AvoIntel, Mission Produce broke down five key trends driving category growth and what to know as you plan for business growth in 2025.
