Wakefern celebrates America’s 250th with special promotions
Wakefern celebrates America’s 250th with special promotions
Wakefern Food Corp. supermarket banners launched their Star-Spangled Own Brands initiative, introducing limited-edition patriotic packaging across a selection of Bowl & Basket products. Featuring vibrant red, white and blue fireworks-themed designs inspired by this year’s nationwide celebration of America’s 250th birthday, the special-edition packaging appears on 30 top-selling favorites just in time for the summer season.
Now available in stores, the limited-edition packaging brings a celebratory look to everyday essentials and seasonal favorites. The patriotic designs can be found on a variety of Bowl & Basket products, adding a festive touch to summer gatherings, barbecues and holiday celebrations.
“Since Wakefern was founded in 1946, our cooperative has been built on the strength of independent, family-owned supermarket businesses with deep roots in the communities they serve,” said Wakefern Chief Sales Officer Darren Caudill. “As the nation celebrates its 250th birthday, this limited-edition Bowl & Basket packaging is a meaningful way to honor that proud American story and help our customers celebrate with family and friends all summer long.”
In addition to the limited-edition Own Brands packaging, customers can also take advantage of celebratory reward offers on national brands at ShopRite, The Fresh Grocer and Fairway Market.
Together, the limited-edition Bowl & Basket packaging and celebratory reward promotions recognize America’s 250th birthday and provide customers with opportunities to participate in the celebration throughout the summer season. The special-edition products are available now at ShopRite stores and other Wakefern banner locations across the Northeast, while supplies last.