Publix names exclusive shopper marketing agency of record
Publix names exclusive shopper marketing agency of record
Publix has named Goodway Group its exclusive shopper marketing agency of record. This collaboration underscores Publix's commitment to protecting its brand and intellectual property, establishing a foundation for premium co-branded digital media solutions that support CPG partners. Goodway Group will help Publix advance its shopper marketing vision for 2026 and beyond, ensuring readiness for future opportunities and evolving industry needs.
Effective January 2026, Goodway Group is serving as Publix's sole shopper marketing partner, activating the grocer's expanded Shopper Marketing Program and enabling suppliers to feature and highlight their products through a variety of co-branded advertising opportunities.
"We are proud to partner exclusively with Publix to expand and modernize its 2026 Shopper Marketing Program," said Paul Frampton-Calero, CEO of Goodway Group. "This dual mandate perfectly demonstrates our 3Cs approach, Commerce through retail media innovation, Connection through strategic shopper engagement and Consulting through measurable outcomes that drive real business growth. Our focus on connected commerce and operational excellence ensures every activation ladders up to a unified, long-term strategy that drives both immediate results and lasting value for retailers and their partners."