Cecelia Packing names new president
Cecelia Packing Corp., one of the Central Valley’s leading grower, packer, shipper and marketers of premium California citrus, and JC Farm Management, its affiliated farming business, announced that Roger Cruz has been appointed as president of both Cecelia and JC Farms, succeeding David Roth, longtime president.
House Foods puts a focus on tofu
With a growing Asian population and more acceptance in the mainstream market, officials at House Foods Holdings USA are certain that the booming tofu market is something that should lead to greater sales and profits for their company and customers for years to come.
Maurice A. Auerbach bringing new booth to Southern Exposure
Southeast Produce Council’s Southern Exposure is an important winter gathering for Maurice A. Auerbach and the company is once again planning an active and engaged presence at the event.The company plans to attend and exhibit, bringing a sizable team to ensure strong coverage both at the booth and across the show floor.
Meet the sales leader, gator hunter and clean-water champion behind Water For All Produce
To know Bruce Letchworth is to love Bruce Letchworth. The Continental Fresh sales associate will greet you with a warm, reassuring handshake. He’ll tell it straight — and waste no time telling you. Most importantly, he treats people right, every step of the way.
Sprouts makes management changes
Sprouts Farmers Market Inc. announced that Don Clark has been appointed as the company’s new chief merchandising officer and Amanda Rassi has been appointed as the company’s chief customer officer. In conjunction with Clark’s appointment, Scott Neal, the company’s current chief merchandising officer, will be retiring from the company.
Garry Bergstrom to receive SEPC’s Terry Vorhees Lifetime Achievement Award
Garry Bergstrom has never been particularly comfortable with titles. Even after a 45-year career at Publix Super Markets, even after rising to business director of produce and floral, even now as he prepares to receive the Southeast Produce Council’s highest honor Bergstrom still describes himself the same way he always has: a farm boy who tries to do the right thing.
ARIA Tomatoes earns top honors
Windset Farms' ARIA Tomatoes - Sweet Brilliance has been recognized with two prestigious honors at the PAC Global Awards, a program celebrating the world’s top designers, innovators and changemakers in packaging and beyond.Judges praised ARIA Tomatoes’ premium packaging design, noting how beautifully it reflects the exceptional quality of the tomatoes inside. Windset Farms received the following distinctions:
Turek Farms is laser focused on its business
Officials at Turek Farms-Sales by Cayuga Produce have no intention of trying to outshine any other company at SEPC’s Southern Exposure. They simply want to show their product, talk business and pleasure with old and new friends and make it clear they are pretty serious about what they do.
B&W Quality Growers excited to talk watercress at Southern Exposure
B&W Quality Growers, one of the largest and longest-running growers of leafy greens in the world, is thrilled to be headed to Southeast Produce Council’s Southern Exposure.
NuFlorist launches florist-built Shopify app to fix what Shopify was never designed to handle
NuFlorist announced the public availability of its florist-specific Shopify app. The app was created to solve operational and revenue challenges flower shops face when using Shopify's generic e-commerce tools.While Shopify has become a popular platform for independent retailers, it was not built for florist businesses — where local delivery, time sensitivity, urgency pricing and card messages are fundamental to every order. NuFlorist was built to close that gap.