Happy Dirt focuses on North Carolina season growth at Southern Exposure
As the Southeast Produce Council’s Southern Exposure approaches, Happy Dirt, the Durham, NC-based, farmer-owned company, is heading to the show with momentum, strategic focus and a strong outlook on its upcoming North Carolina season.While the company will not have a booth this year, its leadership team sees that as an opportunity rather than a limitation.
Rice Fruit Co. supports retailers, from orchard-to-shelf
Rice Fruit Co., located in the heart of Pennsylvania’s apple country, receives, stores, packages and markets fruit for more than 40 farm families in the surrounding areas.Later this month, Rice Fruit Co. will be attending Southeast Produce Council’s Southern Exposure to reconnect with longtime colleagues, meet new industry partners and engage in meaningful conversations across the produce supply chain.
Market Minute: Juicy California orange promotions
Want some excellent high-volume sales in the produce department? Then jump on the California navel orange wagon right now. Advertise them and move plenty of volume.
Supply disruptions possible due to unrest in Mexico
HLB Specialties, a leader in the tropical fruit industry and an importer of produce from Mexico, is advising customers of potential transportation delays due to ongoing unrest in the country.
Vick Family Farms hopes to connect with Southern Exposure attendees
Officials at Vick Family Farms are always eager to get to the Southeast Produce Council’s Southern Exposure show — as much as to re-engage with existing customers as to meet potential new clients at the event.
Nickey Gregory Co. is a proud SEPC major sponsor
Nickey Gregory Co. is gearing up for a strong presence at the upcoming Southeast Produce Council’s Southern Exposure, with a diverse, cross-departmental team attending and a clear focus on relationship-building, fresh-cut growth and regional supply conversations.
Floral industry celebrates strong Valentine’s Day performance; strategic marketing efforts keep flowers 'top of mind'
Following the 2026 Valentine’s Day season, early reports across the floral industry indicate a robust performance, with many retailers and stakeholders seeing increased sales revenue over previous years. This surge in holiday success comes as the national "Just Add Flowers" campaign continues to saturate the market, suggesting consistent, year-round advertising is successfully influencing consumer behavior.
FPFC dinner dance: A night to shine
Under a “Dress to Impress” theme and overlooking Newport Harbor, the Fresh Produce & Floral Council’s 2026 Dinner Dance brought the West Coast produce and floral community together on Feb. 21 at the Balboa Bay Resort in Newport Beach, CA. A signature FPFC tradition, the annual evening blended elegance, camaraderie and industry pride, as leaders, colleagues and friends gathered to celebrate another year of connection and shared purpose across the supply chain.
Consalo welcomes Bruno Giribaldi, Tom Tobin to leadership team
Consalo Family Farms added two seasoned industry leaders to its executive team: Bruno Giribaldi as executive vice president of global sourcing and Tom Tobin as senior vice president of business development. These strategic hires reinforce the company’s continued investment in global supply chain excellence and long-term retail partnerships as it approaches its 100th year of farming and distribution.
For Mission Produce avocados and mangos take center stage
The Mission Produce booth at the Southeast Produce Council’s Southern Exposure show is going to be extremely busy, with officials at the Oxnard, CA.-based company ready and excited to discuss some new products in the avocados and mangos categories.