B&W Quality Growers, one of the largest and longest-running growers of leafy greens in the world, is thrilled to be headed to Southeast Produce Council’s Southern Exposure. 

“SEPC gives us the opportunity to reconnect with partners, spend time face to face with the industry and kick off important conversations for the year ahead,” said Anna Klawitter, marketing manager for the Fellsmere, FL-based company. “We are especially excited to continue to highlight watercress, which is where B&W began more than 155 years ago. It remains a core product for us and leads the conversation around nutrient density as it’s the most nutrient dense vegetable planet on the industry according to the CDC and ANDI scale.” 

The company will be situated at booth No. 201, where it will offer attendees its watercress energy shots.

“We want people to taste it for themselves,” Klawitter said. “Watercress is crisp, fresh and packed with nutrition. The message is simple. This is one of our original products, and it continues to stand out for its nutritional value.”

Attending the show will be B&W’s marketing and sales leadership team.

“The approach is pretty straightforward: everyone knows exactly who they need to talk to, which watercress stories hit home with different customers and how our full lineup including fits into their programs,” Klawitter said. “We plan to be intentional with our time, listen closely and follow up quickly after the show. SEPC is a starting point for conversations that continue well beyond the show floor.”

Of late, the company has seen an increased interest in nutrient-dense foods and products that support specific health needs. 

“Customers are asking more questions about nutrition, functionality and how foods fit into everyday routines,” Klawitter said. “There is also growing momentum around food as medicine, especially in healthcare, foodservice and wellness-focused segments. We are staying focused on our products that carry real nutritional value and a clear story. Watercress plays a key role in that conversation, and we continue to support partners with education, consistency and simple ways to talk about nutrition without overcomplicating it.”

Networking is a major reason B&W attends Southern Exposure as the show gives the company time to reconnect with long-time partners and build new relationships. 

“Those conversations help us stay aligned, spot new opportunities and continue growing together across our full product line,” Klawitter said. “A successful show comes down to meaningful conversations and clear next steps. If people leave our booth with a better understanding of B&W, our products — especially watercress — and how we can work together, it’s a win.”

While there is a lot of energy around continuing to grow awareness for watercress, the company is also spending 2026 building momentum across the rest of its leafy greens.

“Heading into 2026, our goals are centered on strengthening key partnerships, expanding distribution of our core products and staying focused on what makes B&W different,” Klawitter said. “We plan to achieve this through education, strong communication and close alignment between sales and marketing.”