Black Gold is REDucating consumers on red potatoes
“We are really excited about our 2016 consumer focus showing that red potatoes can be a show stopper,” said Leah Brakke of Black Gold Farms.
“REDucation” is the promotion’s theme offered by Brakke, who is the firm’s marketing and key account manager.
PMA hosting social media and floral marketing webinar
Floral marketers who want to better harness the power of social media to connect with consumers and grow their sales are invited to participate in a free webinar on Jan.
Noisy in Boise as revelers celebrate new year with Giant Idaho Potato drop
For the third consecutive year, the Idaho Potato Commission was a major sponsor of the New Year’s Eve Idaho Potato Drop in downtown Boise. Seconds before midnight, against a backdrop of fireworks, a 17-foot-long potato was lowered by crane into a crowd of more than 40,000 revelers.
NFF to Netherlands, Germany
The 2016 National Floriculture Forum is going to the Netherlands and the International Trade Fair for Plants in Essen, Germany, Jan. 24-29. The theme for the NFF program is International Floriculture and the venue will be totally different from recent years, according to a news release.
World Floral Expo slated for March 9-11 at Los Angeles Convention Center
The 2016 edition of the annual World Floral Expo returns to the Los Angeles Convention Center March 9-11, following its successful 2015 event held at the same location, according to a news release.
USA Bouquet Co. announces addition of special events designer Michael Skaff
Michael Skaff, a special events florist and home décor and color specialist, has paired with the USA Bouquet Co. to bring his style aesthetic and create arrangements for mass retail floral found in chains throughout the country, according to a news release. The USA Bouquet Co. imports, manufactures and distributes fresh-cut flowers and related items and services in the United States from its regional facilities located in Miami, Atlanta, Chicago, Dallas, New Jersey and Vista, CA.
Westerlay Orchids donates $28,000 to Santa Barbara Breast Cancer Resource Center
Carpinteria, CA-based Westerlay Orchids, announced in a news release that it donated $28,000 to the Breast Cancer Resource Center of Santa Barbara as part of its nationwide Pink Diamond Orchid promotion in October for Breast Cancer Awareness Month. A portion of all sales from Westerlay’s new Gemstone Orchid — the Pink Diamond — sold during October will help the local community resource center and its patients.
IFD forecasts 2016 flower trends for weddings and special events
Each year International Floral Distributors, a marketing consortium of 18 flower distributors with 53 locations across the United States providing flowers and supplies to florists and event floral specialists, forecasts the upcoming year’s flower trends.
Floral designers Bill Schaffer and Kristine Kratt, owners at Schaffer Designs in Philadelphia, predict four emerging flower themes, types, colors and styles for 2016 weddings and events, according to a news release.
Outlook 2016: Top three priorities to boost your floral business and career
Produce Marketing Association’s Floral Council has been intensively studying our industry’s past and present, to prepare for its future. To boost your floral business and advance your career, consider prioritizing these three areas in 2016.
Outlook 2016: A designer’s inside scoop on trend and color
Make no mistake, the flower industry is not trend-setting — it’s trend-reactive. Sorry to break that news but it’s true. When a trend boils itself down and stabilizes itself in the world of flowers, then we can start to bank on its success. As floral design experts, it’s important that we know what has stabilized in the trend and color world so we can successfully execute it for our customers.