Baldor Specialty Foods spreads holiday cheer to Hunts Point neighbors
The holidays were a little brighter for hundreds of Hunts Point families this season thanks to a special meal donation sponsored by Baldor Specialty Foods. In cooperation with the Bronx Community Board #2 and The Point Community Development Center, Baldor Specialty Foods reached out to its Hunts Point neighbors by providing tasty holiday meals, which were distributed at a special event on Saturday, Dec. 19 at the Point.Org Headquarters.
Precision Produce hires new director of marketing
Dinbua, CA-based Precision Produce, the exclusive marketing agent of WesPak’s tree fruit and table grapes, announced the hire of BILL SLATTERY as its new director of marketing on Dec. 17.
Slattery previously worked for Kingsburg Orchards, and brings a wealth of industry knowledge to Precision Produce.
SunFed promoting creative brand while expanding lines
Dynamic, creative marketing remains the mode of operation at SunFed Produce, LLC.
Driven by the colorful and fun creative work of Brett Burdsal, director of marketing, SunFed is making the most of its “Perfect Produce” marketing theme.
At October’s PMA Fresh Summit in Atlanta, SunFed debuted its year-round “Perfect Limes” as its inaugural entry into tropical produce.
Matt Mandel, the firm’s chief operating officer, said a very small volume of lime shipments began in July. “The trials are going well,” he said in November.
Walmart announces changes to leadership
Walmart recently announced that Tony Rogers has been named senior vice president, chief marketing officer of Walmart U.S.
In this new position, Rogers will report directly to Greg Foran. His responsibilities will include customer research, strategy, program development, branding and customer communication.
Mary B. sweetens up the holidays with Sunkist oranges
Mary Blackmon, founder of Farm Star Living, a national lifestyle brand promoting the farm to everything movement, is sweetening up the holiday season with Sunkist dark chocolate mandarin cupcakes.
Pear Bureau Northwest launches redesigned website
On behalf of nearly 1,600 growers of Northwest pears, Pear Bureau Northwest, based in Portland, OR, introduced a redesigned trade website focused on “the business of pears” on Monday, Dec. 28. Providing pear category resources from crop information to training and marketing support, the new mobile- and tablet-ready website provides a localized tool kit for growing pear category sales.
Apple packaging options expanding into new territory
Packaging for nearly every fresh produce item has undergone innovations and even revelations in recent years. And so it’s no surprise that apples are also being packaged in new ways
Brief research shows new, emerging and popular fresh apple packaging include totes, clamshells, foam nets, baguettes, consumer-sized boxes, individually wrapped, sealed and resealable pouches and insert liners, among others.
Continental Fresh adds traceability labels to products
Continental Fresh, a leading importer of offshore produce based in Coconut Grove, FL, recently announced that it has fully implemented a case-level labeling and traceability system. The company will also apply Produce Traceability Initiative-compliant labels on each of its Atlas Fresh cucumber and winter squash cases — something that no one else in the industry is doing.
California citrus dodging the cold bullet, but western veggies feeling the lack of heat
In California’s San Joaquin Valley, nighttime temperatures have dipped below freezing since Christmas, but they haven’t dipped low enough to impact supplies. The same can’t be said with regard to how the cold front has impacted the western vegetable growing areas a bit further to the south.
Double Date Packing ramps up date program in Coachella
If the state of the industry is any indication, Steven Gilfenbain has a date with destiny.
With significant experience in California's table grape industry, Gilfenbain has thrown his energy behind a new company, Double Date Packing Inc., located in Coachella, CA.