Precision Produce hires new director of marketing
Precision Produce hires new director of marketing
Dinbua, CA-based Precision Produce, the exclusive marketing agent of WesPak’s tree fruit and table grapes, announced the hire of BILL SLATTERY as its new director of marketing on Dec. 17.
Slattery previously worked for Kingsburg Orchards, and brings a wealth of industry knowledge to Precision Produce.
“I am incredibly excited to have the opportunity to work closely with WesPak’s ownership to develop diversification strategies to further expand their tree fruit and table grape offerings in this ever evolving retail landscape,” Slattery said in a company press release. “WesPak’s grower base continues to plant new and tastier varieties to further develop its product link to meet customer’s demand, which requires new and innovative marketing strategies, and I am looking forward to the challenge and the opportunity.”
Brian Strack, chief executive officer of Precision Produce, said bringing in an industry veteran like Slattery is essential to build upon the company’s already strong relationships with its domestic and export customer base.
“WesPak along with our partner growers have made a long-term commitment to our customers by planting more than 400 acres in the past 12 months, and we plan on doubling that in 2016,” he said in the release.
