USA Bouquet Co. announces addition of special events designer Michael Skaff
USA Bouquet Co. announces addition of special events designer Michael Skaff
Michael Skaff, a special events florist and home décor and color specialist, has paired with the USA Bouquet Co. to bring his style aesthetic and create arrangements for mass retail floral found in chains throughout the country, according to a news release. The USA Bouquet Co. imports, manufactures and distributes fresh-cut flowers and related items and services in the United States from its regional facilities located in Miami, Atlanta, Chicago, Dallas, New Jersey and Vista, CA.
“We are very excited to have Michael as a part of our team,” said Scott Hill, company vice president of sales and marketing, in the release. “He will bring design and color expertise, as well as assist us in developing marketing programs that will drive sales and customer satisfaction with out retail partners.”
Michael Skaff recently opened his special events and home decorating floral company, Skaff Floral Creations, in Hinsdale, IL, after over 30 years working in every facet of the floral industry.
Most recently employed as vice president of design at FTD, Skaff has worked on product development initiatives with top brands such as Todd Oldham, Vera Wang, Better Homes and Gardens and the Smithsonian Institute. In addition, Skaff is a long time member of the Color Marketing Group, which forecasts color and style trends in the design and fashion industries. He is also a member of the American Institute of Floral Designers, Society of American Florists, Professional Floral Communicators International, and continues to be called to the White House to provide his design talents.
“I’ve known and worked with the USA Bouquet Co. for years and am excited to work with them once again on new and trending initiatives that will bring a fresh look to the market,” Skaff said in the release.
“I have no doubt that when we combine USA Bouquet’s global sourcing model and talented manufacturing facilities with my fresh ideas that we will bring something new and exciting to our partners,” he added in the release.
