Dramm welcomes Brandon Parham as western technical representative
The Dramm Corp. is happy to welcome Brandon Parham as its new western technical representative. Parham brings valuable experience from both the grower and supplier sides of the industry, having managed indoor growing operations and represented leading water treatment companies and greenhouse distributors.
In the Trenches: Is customer service a sales pull or push?
Take this scenario: A customer slowly looked around the produce department with a puzzled expression. Then she asked the produce clerk, “Where are the strawberries and avocados that are advertised?” The worker lazily pointed to the areas instead of properly helping the customer with cordial service. The clerk basically pushed the customer away from an opportunity to grasp additional sales by using a more desirable selling approach.
Mission Produce ready to unveil avocado bag rebrand
Mission Produce Inc. will debut the World’s Finest Glow-Up of its avocado bags at the International Fresh Produce Association’s Global Produce & Floral Show. Mission will also highlight its position as the mango category leader with a full portfolio of consumer-friendly products designed to drive growth at retail.
Frank Donio Inc. sets sights on IFPA Global show
Frank Donio Inc., with nine decades of experience working in Hammonton, NJ, is a multigenerational grower, shipper and importer of fresh produce. Operating under its flagship Top Crop brand, the company grows and sources a wide range of fruits and vegetables, with its New Jersey blueberry program among its flagship offerings.
As it prepares for the upcoming International Fresh Produce Association’s Global Produce & Floral Show, the Donio team is taking a different approach than others, opting not to get a booth in favor of a more on-the-go strategy.
Brightfresh showcases new look, identity
Officials at Brightfresh are looking forward to sharing with IFPA Global Produce & Floral show attendees their new brand identity and newly designed packaging.
First introduced to retailers this summer, the show will mark the San Marcos, CA-based company’s debut industry showcase of the new look.
Divine Flavor continues to expand footprint
During the upcoming International Fresh Produce Association Global Produce & Floral Show in Anaheim, CA, the representatives from Nogales, AZ-based Divine Flavor will still have some remaining 2025 production from the California grape vineyards in the San Joaquin Valley to talk about, which will give them a great opportunity to discuss the grower-shipper’s business model and philosophy.
Grimmway expands executive team with two key appointments
Grimmway Produce Group announced two key executive appointments effective Oct. 6: Kirsten Anderberg will join as chief financial officer and Katie Diesl has been named president of organic vegetable category.
Shuman Farms heads to IFPA Global with plans to tell its story
Shuman Farms, based in Reidsville, GA, is a leading grower and shipper of premium sweet onions, best known for its high-quality RealSweet brand.
Rice Fruit bringing new, sweet-natured harvest to retailers
At this year’s IFPA Global Produce & Floral Show, attendees can visit the heart of Adams County, PA, without leaving the expo floor.
Wada talking innovative end-to-end supply chain solutions
Family owned since 1943, Wada Farms remains one of the largest grower-shippers or fresh potatoes, onions and sweet potatoes for retail buyers and the food distribution industries.
The company is thrilled to be attending the upcoming IFPA Global Produce & Floral Show and will have a large contingency heading to the event.