Village Fresh launches Big Bend Beefs
Village Fresh Greenhouse Grown has launched Big Bend Beefs, its newest tomato brand. These premium beefsteak tomatoes are grown in the Big Bend region of far west Texas, where the land, climate and community come together to create something truly extraordinary. Bold in flavor, beautiful in appearance and deeply tied to the identity of Texas, Big Bend Beefs brings the taste of the Lone Star State to tables near and far.
Church Bros. introduces Little Gems Salad Kits
Church Bros. Farms expanded into the retail salad kit category with the debut of Little Gems Salad Kits, a fresh innovation designed for today’s health-conscious shopper. Available in Caesar, Champagne, Creamy Chipotle and Miso Ginger, the kits feature buttery, crisp Little Gem lettuce, dressings made with avocado oil and perfectly proportioned 8.5-ounce bags to help reduce waste.
Market Minute: Melon supplies good for promotion
Summer may have ended, but there is still time for promoting cantaloupes, honeydews and watermelons. Large fall melon displays can really boost and extend produce sales while other summer items have decreased.
Volm Cos. has much to share at IFPA Global Show
There is going to be a lot to see and talk about at the Volm Cos. booth at the IFPA Global Produce & Floral Show.
According to Marsha Pozza, the Antigo, WI-based company’s director of marketing and communications, the company is set to share many unique displays at its booth this year.
Sweet potatoes that sell: Fresh ways for retailers to stand out
As sweet potatoes continue to gain traction beyond the holiday season, Sand Candy Sweet Potatoes are helping retailers turn seasonal interest into year-round category growth.
North Carolina Department of Ag and Consumer Services leading NC’s finest to IFPA Global
For the upcoming IFPA Global Produce & Floral Show, the North Carolina Department of Agriculture and Consumer Services is coordinating a pavilion at booths 1047 and 1055, consisting of several North Carolina growers representing the best produce the state has to offer.
Oppy, Dole Diversified move forward with strategic alignment
Leading fresh produce grower, marketer and distributor Oppy strategically integrated Dole Diversified North America sales operations into its business, effective Oct. 1 — marking a significant step in expanding the company’s established capabilities across North America.
Twenty-two students receive AFE scholarships
At the heart of the floral industry’s future are students whose passion and drive are being nurtured by the American Floral Endowment. As part of that support, AFE provides crucial funding through scholarships to help students manage the cost of their education.
Wonderful Pistachios, NFL star Josh Allen kick off ad campaign
Wonderful Pistachios unveiled the next chapter of its partnership with Buffalo Bills quarterback and pistachio farmer Josh Allen, debuting a national advertising campaign that puts Allen’s NFL stardom center stage following the impactful launch of the Josh Allen Scholarship.
The Royal FloraHolland offers member packs for 2026
For 2026, Royal FloraHolland will once again offer the option of choosing from four different member packs. This ensures that every member can choose a member pack that suits their own business operations, wishes and needs.
What does this mean for you?