“The company’s updated look and feel reflects a continued commitment to innovation, transparency and making healthy eating enjoyable and accessible for all,” said Shelby Rodich, the company’s senior marketing manager. “A highlight of the refresh is the new color-coded packaging to help consumers easily identify different microgreen varieties on the shelf. BrightFresh will also feature some of its vibrant edible flowers at the booth, offering a glimpse into the diverse selection grown at the San Marcos farm and underscoring the company’s dedication to leading-edge innovation.”

The San Diego Farms BrightFresh microgreen brand was launched in 2015 after home chefs shared that they wanted to recreate the elevated dishes they enjoyed at restaurants featuring our premium foodservice products. “With more than two decades of foodservice expertise and to meet the demand of home chefs at retail, we selected versatile varieties designed to withstand the retail cold chain and maintain the highest levels of quality for at least one week after purchase,” Rodich said.

The company started as a family-owned business over 25 years ago. Acquired by LaSalle Partners in 2018, San Diego Farms experienced a robust growth period, including navigating through the pandemic, and was later acquired by Sun Capital in 2023.  The support from Sun Capital has continued the significant growth through investments in additional land, greenhouses, packing houses, cooler space, technology and automated packaging to meet the growing demand for retail microgreens.

“Between this investment and our extensive assortment of unique plant varieties, BrightFresh has an endless pipeline of new items that will push the boundaries of home cooking and keep consumers inspired for years to come,” Rodich said.

She added, that for retailers, staying ahead of consumer demand means keeping pace with emerging food trends and offering products that balance health, convenience and quality.

“Microgreens fit seamlessly into this space as both a functional food and a time-saving solution,” Rodich said. “Packed with vitamins and nutrients, they appeal to wide variety of shoppers, from busy professionals looking for meal prep solutions to dinner party hosts aiming to elevate their at-home meals with a restaurant-level touch. With BrightFresh, retailers can meet customer expectations for freshness and innovation while reducing shrink and increasing category growth. Retail partners gain not only a product, but also a brand dedicated to fresh thinking, transparency and driving the microgreen category forward.”

Rodich emphasized that the produce industry is evolving and BrightFresh is proud to be at the forefront of innovation in a rapidly-expanding category.

“Backed by 25 years of growing experience, we’ve refined our practices beyond trial and error to consistently deliver exceptional quality with a lower environmental impact,” she said. “We stay true to our roots and believe harnessing the power of natural sunlight year-round on our San Marcos farm allows us to grow responsibly, minimize energy usage and provide fresh long-lasting products to shoppers.”

She added that BrightFresh continues to push the category forward by testing bold, flavor-driven microgreen blends designed to help consumers get more out of every meal. Company officials are also highlighting a selection of vibrant edible flower mixes, further showcasing the diversity of what they grow.

“As leaders in this expanding category, we’re proud that our marketing efforts have played a key role in driving growth,” Rodich said. “Through targeted social media and retailer-focused campaigns, we’ve seen strong gains in both sales and brand visibility. At the heart of these initiatives is our dedication to product education, empowering consumers and retailers alike to better understand the versatility and benefits of microgreens.”