Rice Fruit bringing new, sweet-natured harvest to retailers
Rice Fruit bringing new, sweet-natured harvest to retailers
At this year’s IFPA Global Produce & Floral Show, attendees can visit the heart of Adams County, PA, without leaving the expo floor.
Rice Fruit Co. is bringing the flavors of its home state to the IFPA Global Produce & Floral Show in Anaheim, CA, on Oct. 16-18, showcasing an Eastern apple harvest that’s already proving its promise: abundant fruit with standout quality, color and flavor for meeting consumer demand heading into the holiday season and beyond.
As one of the longest-standing apple producers in the Eastern United States, Rice Fruit is proud to represent its region at IFPA’s Global Show. The family-run fruit packing business is based in the heart of Pennsylvania’s apple country, the source of a dependable and delicious supply of the most in-demand apple varieties (and some up-and-comers that bring new apple fans to aisles). Here, generations of care, flavor-forward fruit and time-tested partnerships come together in every harvest, thanks to a trusted grower network that spans decades.
“Every apple tells a story, and ours begins with a Pennsylvania grower community that’s deeply committed to delivering an eating experience that keeps people coming back,” said Brenda Briggs, vice president of sales and marketing at Rice.
At the Rice Fruit booth (No. 2993), IFPA attendees can sample a flavorful array of freshly harvested apples, including Honeycrisp, SnapDragon, EverCrisp, Lemonade, Gala, Fuji and more. These apples showcase the consistency and care that define Rice Fruit’s supply. Each variety delivers the kind of eating experience that keeps customers coming back and makes it easy for retailers to stock with confidence.
“Our goal is to be a supplier that buyers can trust,” said Briggs. “Events like IFPA give us the chance to listen, share, and strengthen those supply chain connections. The best outcomes start with a good conversation. We’re here for exactly that.”
Whether you’re looking to build your selection of premium apples, exploring trending varieties, or simply reconnecting with a sweet-natured team, Rice Fruit Co. is ready to bring you a taste of Adams County.
To learn more, visit ricefruit.com.
