“Our team includes key members from sales, marketing and business development,” said Eric Beck, director of marketing for the Idaho Falls, ID-based company. “We’ve devised a strategic plan focused on targeted networking and booth engagement. Our team objective is to ensure we maximize our time by engaging with new and existing customers.” 

The Wada team will be at booth No. 3985 and visitors can expect an engaging, inviting booth highlighting the company’s latest product offerings and innovative end-to-end supply chain solutions.

“Attending the IFPA show is a fantastic opportunity for us to connect with industry leaders, explore the latest innovations and strengthen our presence in the produce and floral sectors,” Beck said. “Our primary goals are to gain insights into emerging trends, showcase our new products and develop meaningful relationships that will drive our business forward.”

 Speaking of trends, Wada is noticing a growing demand for organic, sustainable and locally sourced products and it has increased its efforts in these areas.

“To meet this, we’re expanding our product lines with eco-friendly options and emphasizing transparency and traceability in our offerings,” Beck said. “Our company is committed to innovation that aligns with consumer preferences and sustainability goals.”

 Key topics Beck expects to be talking about at the show include sustainability initiatives, supply chain strategies for the upcoming 2025 storage crop and consumer demand shifts.

“We’ll also discuss advancements in packaging, technology integration and how we can collaborate to meet the evolving needs of the marketplace,” he said. “Networking is essential; it’s where relationships are built and opportunities are discovered. We look forward to engaging with new contacts and strengthening existing partnerships, as these connections are crucial for our growth and innovation strategies.”

 A successful show for Wada is one where the team leaves with a clearer understanding of industry trends, meaningful new relationships and tangible leads.

“Ultimately, it’s about exchange — learning from others and sharing our own innovations to inspire mutual growth,” Beck said.

Around the company, the Wada team is excited to see strong growth in its new mini potato program (Smalls) and its chipper program (Big Joes).

“Customer response to these new items have been very positive and has positioned Wada to have a diverse assortment of potato offerings that will serve the end-to-end potato needs of any potato buyer,” Beck said.

 Looking ahead, the company’s goals include expanding its product portfolio, increasing market share and enhancing sustainability efforts even more.

“We plan to do this through continuous innovation, strategic partnerships and leveraging insights gained at events like the IFPA show,” Beck said.