AFM’s Fanwich campaign is back to encourage health and wellness
Avocados From Mexico, the No. 1 selling avocado in the United States, announced the return of its Fanwich campaign, which is designed to maintain strong avocado consumption by inspiring consumers to incorporate avocados on their sandwiches. The Fanwich campaign is built around a strategic partnership with Bimbo Bakeries USA and will target those consumers looking for nutritious ways to improve their meals following the overindulgence of the holidays and Big Game parties.
NWA meets in The Big Easy for 2016 convention
NEW ORLEANS — The National Watermelon Association held its 2016 convention Feb. 24-28, here, in a city well known for its food and fun. NWA members kicked off the social part of the gathering with an opening reception Feb. 25 at Mardi Gras World, where they reconnected in a festive atmosphere and met the state watermelon queens who were vying for the National Watermelon Queen title for 2016.
Four companies to launch SEPC video workshop
The Southeast Produce Council will present a new kind of educational session — a video workshop, featuring four top produce companies — at its upcoming Southern Exposure conference and expo, scheduled for March 3-5 at the Diplomat Resort & Spa in Hollywood, FL.
Rainier inks deal for Boston Marathon sponsorship
Rainier Fruit, a leader in the U.S. apple industry, announced the start of a multi-year relationship with the Boston Athletic Association as an official sponsor of the Boston Marathon.
Duncan Family Farms promotes two employees to key positions
Duncan Family Farms, a leading family-owned, multi-regional grower of over 7,000 acres of certified organic produce, announced the promotions of two long-time employees -- Will Feliz as president and Pete Guerrero as vice president of operations.
Rice Fruit Co. values involvement in Southern Exposure
Brenda Briggs, vice president of marketing at Rice Fruit Co. in Gardners, PA, said that she and Maggie Reid Travis, sales director, would be manning the company’s exhibition booth, No. 607, at the 2016 Southern Exposure “Produce in Paradise” expo and conference on March 3-5 in Hollywood, FL.
“Maggie and I will be showcasing Rice Fruit Co.’s high-graphic pouch bags, ‘KIKU’ five-case and two-case shippers,” said Briggs. “And we will be offering samples of our delicious premium eastern apples.”
New York Apple Sales announces exciting new partnerships
Glenmont, NY-based York Apple Sales will be showcasing its “KORU” branded apples and Honeycrisp apples from Scotian Gold at the Southeast Produce Council’s 2016 Southern Exposure “Produce in Paradise” expo and conference on March 3-5 in Hollywood, FL.
Owner and President Kaari Stannard said the company will be at booth No.1011. On hand will be John Cushing and Mike Harwood, sales representatives.
Kevin Fiori leaving Sunkist, John Striff to oversee sales and marketing
Kevin Fiori is leaving his position as senior vice president of sales and marketing at Sunkist Growers in Valencia, CA, to assume a position with Passion Growers, a leading floral company headquartered in Miami.
Wegmans tops customer satisfaction, Target sees biggest drop
Two years removed from its all-time high, customer satisfaction with the retail sector fell for a second consecutive year, according to fourth quarter data from the American Customer Satisfaction Index. After several years of pretty high customer satisfaction, supermarkets registered their lowest score in more than a decade. Wegmans, one of three retailers to improve customer satisfaction, became one of the highest-scoring companies in the index, while Target saw the biggest drop among supermarkets.
Mexican ocean link opens opportunities for Northeast produce industry
There are new, significant business opportunities for produce distributors in and around Philadelphia. With a brand new SeaLand refrigerated sea trade route now operational between the east coast of Mexico and Philadelphia, fresh produce operators in the Northeast have the opportunity to become direct distributors of fresh Mexican fruits and vegetables.