Heather Mulholland talks citrus roots and future fruit
As a fourth-generation citrus grower, Heather Mulholland’s earliest memories are steeped in the scent of oranges and time spent picking fruit with her grandfather.
“In the beginning, it was just for fun,” she said. “I’d go out and pick oranges just to eat them.” But even as a child, she understood that this wasn’t just a backyard orchard — it was a full-fledged farming operation that she watched grow and evolve over the years.
Homegrown Organic expands import berry program
Homegrown Organic Farms has expanded its import berry program, now offering a wider selection of organic and conventional berries sourced from Mexico, Peru and Chile. With the addition of Peruvian blueberries and Mexican blackberries, Homegrown is strengthening its ability to deliver the flavor, quality and consistency to partners and consumers, regardless of the time of the year.
Fall Creek spotlights advances in blueberry genetics
At Fruit Attraction 2025 in Madrid, Spain, Fall Creek Farm & Nursery Inc. will spotlight advances for growers, including SEKOYA’s achievement of year-round availability across major markets through its worldwide network of members. The company will also highlight Arabella Blue (FCM12-205) and FCM14-057, varieties now being adopted at commercial scale in leading regions. Incoming CEO Marc de Beer will attend the show to meet with growers and industry leaders.
ALDI, Uber Eats partner for nationwide delivery
ALDI and Uber Technologies announced a new collaboration to bring its award-winning ALDI selection of fresh produce, gourmet cheeses, organic meats and much more to Uber Eats. With more than 2,500 ALDI locations nationwide joining the app, consumers can enjoy affordable groceries delivered straight to their doorstep — on-demand or scheduled — at the tap of a button.
Trinity unveils new Buddy’s mandarins citrus packaging
Trinity Fruit Co. has a new look for its Buddy’s brand, debuting mandarins and full citrus line with a new logo and all new packaging this November.
AFM teams with Susan G. Komen for Breast Cancer Awareness Month
Avocados From Mexico and Susan G.
FPFC hosts first Pacific Northwest event
The Fresh Produce & Floral Council hosted its first-ever event in the Pacific Northwest at The Club at Snoqualmie Ridge in Snoqualmie, WA, bringing together retailers, growers and suppliers for an engaging day of connection and conversation. The roundtable format featured a retailer panel, grower insights and an all-attendee discussion that kept the energy high and the ideas flowing.
That Flower Feeling launches as independent organization
That Flower Feeling, the national marketing movement that’s inspired millions to enjoy flowers as an everyday self-care essential, announces a major milestone: TFF is now a fully independent, freestanding entity—no longer administered by CalFlowers. This powerful transition signals a new era for the floral sector and opens critical opportunities for industry-wide support and engagement.
PRO*ACT Crop Update: Weather jolts Mexican asparagus, Peru picks up slack
What was shaping up to be a strong fall start for asparagus out of Mexico has been tempered by unexpected weather. Tropical Storm Mario brought surprise rainfall across several production regions, especially near Ciudad Constitución, Baja California Sur, resulting in a rapid end to older fields and lower yields on new ones.
Windset Farms showcases clean energy innovations
Windset Farms was featured in the latest episode of Everything Electric: Fully Charged YouTube series titled Clean Energy Tech Is Changing the Way We Grow Food. The episode showcases how Windset is pushing the boundaries of sustainable agriculture through controlled environment innovations, highlighting how the company grows energy-efficient tomatoes and cucumbers using state-of-the-art greenhouses, precision farming, thermal curtain systems, water irrigation technologies and other sustainability practices.