AFM teams with Susan G. Komen for Breast Cancer Awareness Month
AFM teams with Susan G. Komen for Breast Cancer Awareness Month
Avocados From Mexico and Susan G. Komen, the world’s leading non-profit breast cancer organization, are turning produce aisles pink again this year with special displays and bags meant to drive further awareness during National Breast Cancer Awareness Month in October.
This marks the fifth year the organizations have worked together for this cause. The co-branded Don’t Just Check These: Check Yours campaign is meant to drive consumer awareness by putting a spotlight on early detection for breast cancer, the most common cancer among women in the U.S.
“Our pink bags are meant to bring attention to the cause by standing out in the produce aisle,” said Stephanie Bazan, senior vice president of commercial strategy and execution for AFM. “Our Don’t Just Check These: Check Yours is all about awareness and encouraging people to take time out of their busy days to learn about such an important issue. We’re incredibly proud to once again be partnering with Susan G. Komen to support the inspirational work they do, as well as help avocado lovers everywhere stay healthy for years to come.”
Throughout National Breast Cancer Awareness Month, AFM is investing in women's health by committing up to $100 per patient in select regions — marking the brand’s first year of funding actionable health and self-care steps. AFM will also be donating $100,000 to Susan G. Komen as part of the partnership.
With 86 percent of consumers more likely to purchase from purpose-driven companies supporting a cause, this campaign enables AFM to further align with shoppers’ values and priorities. At the same time, it highlights the importance of positive eating patterns, since avocados are a fruit that contributes six grams of unsaturated fats and nearly 20 vitamins and minerals, providing a delicious way to lead a healthy lifestyle.
