The California Avocado Commission’s mid-season forecast confirmed that the projected harvest still aligns with its original estimate of 330 million pounds of avocados. California’s volume ramped up significantly in May and June to satisfy consumer demand, bolstered by the commission’s increased focus on customized support for retailers who merchandise fresh, in-season California avocados.

Consumer demand for ready-to-eat avocados has transformed the way the fresh produce industry approaches ripening. What was once considered a specialist service has become an essential part of the supply chain, helping growers, importers, ripeners and retailers deliver fruit with consistent quality, predictable ripeness and reduced waste.

West Pak Avocado announced a major refinement to its organic avocado program, unveiling a vibrant new visual identity and expanded merchandising tools. Launching this summer and debuting at the Organic Produce Summit, the program introduces refreshed branded packaging for bagged avocados. Anchored by a new strategic direction, the company has dubbed the initiative “The Bright Side of Organic.”

NEW YORK — The U.S. Navy invited Avocados from Peru to help commemorate America's 250th anniversary by hosting a Superfood Breakfast aboard the USS Arlington during the historic International Naval Review 250 in New York Harbor, here, on July 2.

As the United States moves forward with the joint review of the U.S.-Mexico-Canada Agreement, and following U.S. Trade Representative Jamieson Greer’s announcement that the United States will not renew the agreement in its current form, the California Avocado Commission has launched a new advocacy initiative supporting the establishment of a seasonal Tariff Rate Quota on Mexican avocado imports during California's peak harvest season.

This year, the avocado market has seen record volumes from Mexico and a third straight year of California eclipsing the 300 million-pound mark, so there is no shortage of fruit for the U.S. market.

That has led to a slow start for Peru, according to Isabel Tavera, vice president of Pacific Produce, who told The Produce News on May 25 that just 194 containers of Peruvian avocados had shipped to date compared to 1,124 containers the same time last year.