GreenFruit Avocados, a California-based avocado supplier with a decade-plus track record in ripening, cold storage and distribution, has been acquired by a powerful partnership of industry veterans committed to building a vertically integrated avocado company with global supply reach and California leadership.

Calavo Growers Inc. launched its new commemorative packaging suite for California-grown avocados in honor of the United States’ 250th anniversary. The new PLU labels and avocado bags feature a bold patriotic theme for the brand’s flagship avocado products, blending nostalgic Americana with modern design.

As the nation prepares for the 2026 semi-quincentennial celebration, Calavo is among the first in the fresh avocado space to offer retailers a dedicated patriotic shelf presence for avocados, designed to drive consumer engagement during this historic milestone.

The Association of Avocado Producers and Exporting Packers of Mexico (APEAM) announced the formalization of a Zero Deforestation Agreement with Mexico's Ministry of Environment and Natural Resources (SEMARNAT) and the Federal Attorney for Environmental Protection (PROFEPA), establishing a framework to ensure export-bound avocados meet environmental standards increasingly required in global markets.

Scroll through social media lately and you’ve probably seen it: “2026 is the new 2016.” A throwback mindset with a modern twist — simpler times, feel-good food and everyday indulgences that don’t break the bank.

Back in 2016, avocados were at the center of that moment, a symbol of feel-good eating that balanced taste, nutrition and a little everyday indulgence. Fast forward to today and avocados have evolved from a cultural trend into a category powerhouse.

The California Department of Food and Agriculture announced the results of the 2026 statewide referendum of California avocado growers, confirming that the California Avocado Commission will continue operations through 2031. By law, a continuation vote must be held every five years, requiring a majority of participating producers to vote in favor of continuation.

With the California avocado season officially under way, and peak promotable volume anticipated from April through August, West Pak Avocado is encouraging retailers to capitalize on the strong projected volume. To drive category performance and meet consumer demand for fresh, locally grown fruit, the global avocado supplier offers strategic programs with seasonal storytelling, bag initiatives and premium variety differentiation.