Cinco de Mayo has become one of the top avocado-consumption occasions of the year — second only to the Super Bowl — fueling strong demand at retail and in foodservice for Misson Produce, a year-round supplier of the “World’s Finest Avocados.” 

California Crema GEM season is back. From April through June, California Crema GEM Avocados from Index Fresh will satisfy avocado cravings with a distinctive California-grown brand featuring the GEM variety, a sibling of the traditional Hass known for its golden flecks, dark skin, rich, nutty flavor and high-density nutritional value. California Cremas have quickly caught on with shoppers, and Index Fresh will continue to position this local brand for expansion among avocado lovers looking for a premium, seasonal variety.

This season, California avocado growers will take center stage in the California Avocado Commission’s “Voice of the Grower” consumer marketing ads, an evolution of the award-winning “What’s Inside a California Avocado” campaign. By integrating the voices and the personal experiences of growers into the storytelling narratives established in the 2025 campaign, the commission will deepen consumers’ desire for premium California avocados and reinforce what makes California avocados special — the local growers who nurture the harvest with great care.

Coliman Avocados is a proud Mexican company with more than 50 years of experience in the harvesting, packaging, commercialization and distribution of fresh Hass avocados and is very excited about what spring will bring. 

The 2026 California avocado season is underway and Calavo is optimistic about the outlook for the crop and retailing opportunities. The company reports that the season is shaping up quite well, with favorable growing conditions and solid demand expected to support the market through the spring and summer months.

Index Fresh is a grower owned company with deep roots in California avocado farming, and its board is comprised entirely of California growers.