Fowler Farms now a proud supporter of PMA’s ‘eat brighter!’ movement
“We are now a proud supporter of the ‘eat brighter!’ movement,” said Lee Peters, vice president of sales and marketing for Fowler Bros. Inc., in Wolcott, NY. “We encourage all to join us in promoting this movement today.”
Initiated by Sesame Workshop and the Produce Marketing Association, Peters said this powerful movement encourages kids ages two to five years old to be healthier and eat more fruits and veggies.
Branding helps build recognition for Borton & Sons
Borton & Sons Inc., located in Yakima, WA, continues to promote brand awareness in its retail displays.
“Consumers are highly established with the Washington apple brand, and we made sure the ‘Fresh Washington Apples’ popped from the high density orchard photo we placed behind as our main graphic,” said Lindsay Ehlis, part of the company’s sales and marketing team.
Mike Cavallero to receive Lifetime Achievement Award from United Fresh
“In an age when people change companies and careers at the drop of a hat, Mike Cavallero stands out for having spent his entire professional career with a single company while emphasizing teamwork over personal accomplishments. And that was a big reason he was selected as the fifth recipient of the United Fresh Produce Association’s Lifetime Achievement Award.
The world’s produce industry is gearing up for Fruit Logistica
More than 2,600 exhibitors and 62,000 trade visitors attend Fruit Logistica in Berlin every year. They see it as the ideal place to establish and build the personal trust, which is so essential for dealing successfully in perishable products such as fresh fruit and vegetables.
Bidart expands apple recall on heels of Listeria outbreak
On Jan. 6, Bidart Bros., headquartered in Bakersfield, CA, issued a recall of all its Granny Smith and Gala apples shipped from the company's packing facility in Shafter, CA, during 2014.
This action follows a voluntary recall by the company's customers that produce caramel apples. Following this recall, officials from the Food & Drug Administration and the California Department of Public Health inspected the facility, noting the the presence of Listeria on surfaces that might come in contact with apples.
Consumers, retailers benefit from Maglio's fresh-cut watermelon bags
Maglio & Co. has completed a new product pilot program evaluating its patented, retail watermelon bags. Over the last three months, Maglio partnered with a national retailer to test the bags in 300 stores throughout a cross section of the U.S.
Turbana-Sendik's fundraiser benefits breast cancer patients
Turbana has partnered with Sendik’s to raise funds that will support those who are affected by breast cancer. Once again, Turbana is participating in Sendik’s promotion, “7 Days, 7 Ways to Save” with Turbana bananas and Fyffes pineapples. Every Wednesday throughout the winter months, Fyffes pineapples will be two for $4 and Turbana bananas will be 29 cents per pound.
Get ready for game day with NatureSweet SunBursts
NatureSweet Tomatoes is kicking off the New Year with the return of the popular NatureSweet SunBursts MVP promotion with retailers across the United States. Designed to aid shoppers in planning the perfect game-day party, NatureSweet will give away one daily $200 prize and one weekly $1,000 prize from Jan. 5 to Feb. 1 for a total of $6,800.
Lance Nichols joins Vision Produce
Vision Produce Co. has hired Lance Nichols as its new salesperson. Nichols, who has more than 32 years of procurement and sales experience in produce, will partner with John Caldwell, Vision Produce Co.'s vice president of sales and procurement.
Opal Apple 'Youth Make a Difference' initiative doubles funding for 2015
FirstFruits Marketing, growers of the Opal apple, is seeking applications from nonprofit organizations to benefit from 2014-15 Opal sales as part of the "Youth Make a Difference" initiative, a campaign designed to provide financial support to causes led by youth ages 6 to 25.