Lance Nichols joins Vision Produce
Lance Nichols joins Vision Produce
Vision Produce Co. has hired Lance Nichols as its new salesperson. Nichols, who has more than 32 years of procurement and sales experience in produce, will partner with John Caldwell, Vision Produce Co.'s vice president of sales and procurement.
Most recently, Nichols was part of the procurement and sales team for Legend Distributing.
Prior to that, he held various positions of increasing responsibility with Del Monte Fresh Produce and Safeway Stores.
Nichols began his new position at Vision Produce Co. Jan. 5 and is located in the company’s offices in Phoenix, AZ.
"My new role with Vision Produce comes with strong enthusiasm, as I join an extremely talented and forward-thinking company," Nichols said in a press release. "Additionally, grower-direct deals create a multitude of branded items that will solidify the future in a bright and exciting industry. Bill Vogel and his team have created a fantastic market presence in Los Angeles, Phoenix, and Nogales, in addition to Vision Import Group, which is located in River Edge, New Jersey. We look forward to sharing the possibilities with all in the business."
“Vision Produce is continually looking for ways to add value to our procurement and sales departments," Caldwell said in the release. "Lance brings both those attributes. In addition, he possesses years of experience and accomplishments. As we advance our direct grower deals and brand, he will be in a position to assist Vision Produce in exceeding our customer’s needs and expectations.”