SEPC fall conference to include new mini trade show format
Southern Innovations Symposium, the newly named Southeast Produce Council fall conference, is shaping up to provide its members with yet another stellar event Sept. 17-19 in Charleston, SC, focusing on the organization’s key pillars of networking, education and community outreach.
Village Farms looking into landfill gas for clean technology
Village Farms International, headquartered in Delta, BC, has received funding to conduct a feasibility study for the capture and use of carbon dioxide from landfill gas.
Retail View: Whole Foods to launch value-oriented format
During its regular quarterly conference call on May 6 to discuss its financial situation with investors, publicly traded Whole Foods Market announced that it would soon be launching a value-oriented format that could eventually top the 400 stores under its regular banner.
Michele Peterson joins Wada Farms' sales team
Wada Farms Marketing Group, based in Idaho Falls, ID, announced the hiring of Michele Peterson to its sales team. She will be based in the San Luis Valley in Colorado.
Superior berries translate to success for Well-Pict
Building a successful berry program begins with highly focused attention to detail. For Well-Pict Berries, this means marketing superior fruit. “Well-Pict’s proprietary varieties are bred the old-fashioned way, through years of careful cross-pollination, to produce the best quality, most flavorful, good-looking berries, and they’re only available from Well-Pict,” said Jim Grabowski, director of marketing.
Grabowski said the company’s customers can be assured of consistent supplies of quality berries.
Pipfruit acreage down, but quality high for New Zealand
New Zealand pipfruit producers are anticipating slight decreases in apple and pear volumes exported this season. “Export apple volumes for the 2015 season were estimated to be around 300,000 tons,” said Alan Pollard, chief executive officer of Pipfruit New Zealand. Reductions in pear volumes are expected to follow a similar tend.
In the Trenches: Boost sales with leading-edge auxiliary displays
Have you ever gone into a retail store with the purpose of buying only one or two specific items, but made additional purchases of other items? What prompted you to buy more than you intended?
Well-Pict promotion combines berries and summer concerts
Well-Pict’s summer promotion, “Where Will Your Berries Take You?” is designed to drive consumer purchase as well as offering consumers the chance to win their way to a concert of their choice.
NatureFresh Farms rolls out Greenhouse Education Center to consumers
In an effort to educate consumers on how greenhouse produce is grown, NatureFresh Farms recently unveiled its custom designed mobile Greenhouse Education Center to hundreds of customers at Loblaw Cos.-owned ‘ZEHRS’ store in Cambridge, ON.
California's new potato deal off to early start
It was the earliest start of new potatoes from Kern County, CA, in memory, according to longtime sales representative and observer Tom Franconi of Mazzei-Franconi Co. LLC in Edison, CA.
“Typically, we would start around May 1,” he said, “but this year there were Kern County potatoes on the market on April 21.”