CalFlowers looks at floral, business trends at biannual Fun ‘N Sun Convention
As of May, indications are that 2015 shipments of California flowers are up. While the final numbers won’t be available for some time, the state’s growers and shippers are reporting continued growth and strong volumes. Good signs for an industry that took a bit of a beating in the recent recession. And, as a sign of industry confidence, growers and related businesses are beginning to look to the future. At the upcoming Fun ‘N Sun conference July 29-Aug.
Keys to boosting cherry sales
Cherry professionals in the Pacific Northwest talked with The Produce News about category management insights that can translate to increased fruit sales at retail.
Cultivate ’15 show slated for July 11-14 in Ohio
AmericanHort announced the focus for Cultivate ’15 —to be held July 11-14 in Columbus, OH — is “Changing the Game.” The horticulture and floriculture industries are changing at a rapid pace and Cultivate ‘15 will offer strategies and ideas for navigating the shifts, according to a news release.
AIFD National Symposium ‘Journey’ headed for Denver
The American Institute of Floral Designers National Symposium, under the banner “Journey,” will meet June 30-July 4 in Denver. This year is also the organization’s 50-year anniversary so a huge celebration is planned.
Kroger Co. runs for the roses and lilies
When the three-year old thoroughbred American Pharoah won the one hundred and forty-first running of the Kentucky Derby on May 2, he received the time-honored, 122-inch long, 22-inch wide and nearly 40-pound Garland of Roses, created by floral designers known as the Rose Team at the Kroger Co. in Louisville, KY.
FNGLA 2015 Convention and Annual Meeting Schedule of Events
Friday, June 12
8:30 a.m.-10:30 a.m. Tour of Montgomery Botanical Center
9 a.m.-5 p.m. FNGLA Registration Desk Open
11:30 a.m.-12:30 p.m. Tour of Vizcaya Gardens
2 p.m.-4 p.m. FNGLA Board of Directors Meeting
FNGLA’s field days tell the story of how plants get their start
As spring emerges, the Florida Nursery, Growers & Landscape Association begins preparations for Floriculture Field Days. While many breeders trial plants across the nation, FNGLA offers a unique two-day opportunity to see a cross-section of breeders’ latest releases and how they perform in three distinct central Florida landscape venues — Walt Disney World Horticulture, Harry P. Leu Gardens and the University of Florida’s Orange County Extension Service.
PMA Fresh Connections: Floral schedule at-a-glance
The Produce Marketing Association’s Fresh Connection: Floral event is scheduled for July 9 in Miami. The schedule for the day is:
10 a.m.–10:30 a.m. Registration and Networking Reception
10:30 a.m.–10:45 a.m. Welcome and Introductions
10:45 a.m.–11:45 a.m. Meet the Millenials: Today’s Floral Trendsetters
11:45 a.m.–12:45 p.m. The “Next Big Thing:” Today’s Trends, Tomorrow’s Game-Changers
12:45 p.m.–1:30 p.m. Lunch
1:30 p.m.–2 p.m. Retailer Roundtable: Sparking Conversations and Ideas
Consumer trends guru to speak at PMA Fresh Connections Floral in Miami
Millennials (the generation born between 1982 and 2002) represent 27 percent of the U.S. population and an estimated $1.3 trillion in annual spending. Elena Ozeritskaya, customer insight strategist and founder at Fresh Insight in the Netherlands, will share key lifestyle trends and interests that drive millennials’ fresh floral purchases at the Produce Marketing Association’s Fresh Connection: Floral event on July 9 in Miami, according to a news release.