Consumer trends guru to speak at PMA Fresh Connections Floral in Miami
Consumer trends guru to speak at PMA Fresh Connections Floral in Miami
Millennials (the generation born between 1982 and 2002) represent 27 percent of the U.S. population and an estimated $1.3 trillion in annual spending. Elena Ozeritskaya, customer insight strategist and founder at Fresh Insight in the Netherlands, will share key lifestyle trends and interests that drive millennials’ fresh floral purchases at the Produce Marketing Association’s Fresh Connection: Floral event on July 9 in Miami, according to a news release.
Ozeritskaya promises to help you discover strategies to capture the attention of 20- and 30-somethings and to give you the insights needed to tap into this huge market and grow your sales.
Along with the Meet the Millenials: Today’s Floral Trendsetters session, the agenda for this first-of-its-kind PMA floral event includes sessions on social media opportunities, and how breeders are anticipating and responding to growers’ and consumers’ needs. Session speakers include experts from across the supply chain who pioneer the use of technology in the floral industry and innovate new products.
For more information, visit www.pma.com/events/fresh-connections-floral.