Chris Horrell joins Love Beets
Love Beets USA, the brand of premium, all natural, ready-to-eat beet products, has hired Chris Horrell to its sales team. Horrell brings six years of commodity produce sales experience to the Bala Cynwyd, PA-based company from Ayco Farms.
Lemons for Life offers opportunities for Limoneira customers
Limoneira Co., one of the world’s larger lemon growers, has partnered with the Healthy Grocery Girl Megan Roosevelt to help promote its year-round Lemons for Life marketing campaign.
Bard Valley Date Growers’ Holiday Medjools offer ‘the luxury of flavor’ with seasonallly themed packs
“Consumers don’t want to give up the luxury of flavor when choosing a healthy snack,” Erin Hanagan-Muths, the director of marketing for Bard Valley Date Growers, said.
“To offer that combination of healthy and delicious,” Bard Valley will be offering completely new Medjool date and date roll products from the last week in October through the end of December, Hanagan-Muths said.
Navel orange crop looks to be significantly larger
With the picking of the California Navel orange crop under way, the pre-season estimate of almost a 10 percent increase in volume appears to be accurate, according to Bob Blakely, vice president for California Citrus Mutual, the trade association that represents most of the California orange acreage.
Mary B tours PMA Fresh Summit
Join Mary Blackmon, founder of Farm Star Living, as she tours the Produce Marketing Association Fresh Summit exposition floor.
First new Market 32 store opens
Price Chopper's first new Market 32 store opened earlier this week in Sutton, MA. The nearly 57,000-square-foot store features a wide-ranging, colorful and fresh produce department filled with a variety of local, organic and prepared fruits and vegetables, including a made-to-order salad station.
Market 32 is focused on finding local providers for produce (as possible, given growing seasons) and is committed to an expanded assortment of organic produce. Additionally, customers will find an assortment of prepared, ready-to-cook and grab-n-go fruit and vegetables.
Mission Produce creates global brand identity platform with a new website
Oxnard, CA-based Mission Produce announced that it has launched a new website, including a new URL, at www.worldsfinestavocados.com. The website ties in with the company’s new trade show booth, which debuted at the recent PMA Fresh Summit in Atlanta, and is a symbol of the company’s global approach to leading the avocado market.
CMI’s two-pound pear bag lifting the category
When CMI launched its Sweet Gourmet Pear brand in 2013, it was one of the first branded pear programs to enter the market. Going into 2016, CMI is building on success that has delivered retailers one of the fastest-growing products in the pear category.
Red Sun’s organic line garnering strong and positive attention in the marketplace
Its full line of year-round supplies of U.S. Department of Agriculture-certified greenhouse-grown organics is a message that resonated strongly at the Red Sun Farms’ PMA Fresh Summit exhibition booth this year. The company is now producing organics at its facilities in the United States, Canada and Mexico.