Limoneira Co., one of the world’s larger lemon growers, has partnered with the Healthy Grocery Girl Megan Roosevelt to help promote its year-round Lemons for Life marketing campaign.

The various promotions feature in-store merchandising, trade and consumer lifestyle magazine advertising, and a robust social media marketing campaign. The themed promotions will include specific in-store support material to allow retail and foodservice customers the ability to capitalize on the effort, according to John Chamberlain, the firm’s director of marketing. Roosevelt is an internationally published author, cooking show host and producer as well as a nutrition expert for regional and national television and magazines.

Inside Limoneira’s brand-new packinghouse in Santa Paula, CA.Chamberlain noted that the campaign, along with the partnership with Roosevelt, was rolled out at the recent Produce Marketing Association convention in Atlanta. Beginning in November, there will be six different campaigns stretching through winter, spring and summer and into next fall. On a video being circulated through social media, Roosevelt gives a thumbnail sketch of each promotion. November through December will feature lemon recipes for the holidays; January will promote health tips for the new year; February is devoted to beauty tips; the March-April time period will feature the use of lemons as a spring cleaning tool; June-July will promote new recipes using lemons for summer parties and barbecues; and in August-September of 2016, lemon recipes to be utilized in school lunches will be part of the back to school theme.

The Lemons for Life promotion builds on the firm’s successful Unleash the Natural Power of Lemons campaign.

Chamberlain said in late October that lemon supplies will be very adequate for the foreseeable future and certainly through the holidays. Limoneira is currently sourcing from the desert and is offering an efficient transportation alternative by loading trucks from its Yuma, AZ, warehouse. He said the availability of lemons from that region enables trucks to fill out loads of vegetables without having to travel additional miles to others sources of fresh produce. Of course, the winter months result in a great pull of trucks to the desert areas for vegetable loads.

Within about a month, the Santa Paula, CA-based company will be opening its brand-new packinghouse on its headquarters’ site. This new facility will basically replace the 90-year-old packingshed that has served the firm for decades. Chamberlain said that facility will continue to be used for repacking and other warehouse functions but the new state-of-the-art packing and warehouse facility will greatly enhance the efficiency of the Limoneira packing and shipping operation. “Obviously there have been many technology advances over the years that we have incorporated into this new $20 million facility,” he said.

Limoneira, which was founded in Ventura County in 1893, has long been a significant grower of lemons, citrus, avocados and other crops. Five years ago it began marketing its own lemons. The other citrus it grows, including Valencias, cara caras and Satsumas, is marketed through Sunkist Growers.