FPFC hosts annual Day at the Races
ARCADIA, CA — More than 500 produce professionals and their families enjoyed the annual Fresh Produce & Floral Council’s Day At The Races Saturday, March 19, at the famed Santa Anita Racetrack, here. Raffle prizes were given away throughout the day to ease the pain of not hitting that 30-1 long shot.
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Mastronardi invests $9.6 million in Village Farms
Mastronardi Holdings Ltd. has entered into three agreements, under which it will acquire ownership and control of slightly less than 20 percent of all the issued and outstanding common shares of Village Farms International Inc.
Mastronardi will acquire the common shares for an aggregate purchase price of $9.625 million plus an aggregate amount of $462,000 in respect of a break fee payable by the sellers, which amounts equate to $1.25 and $0.06 per share, respectively.
Vidalia recovers from rough start, crop could be early
VIDALIA, GA — Early season weather problems have been overcome and the region is expecting a normal season with a crop that could be above average in quality despite some early stand losses that diminished volume slightly.
New Jersey designates Horticultural Therapy Week
Just in time for spring, the state of New Jersey has designated the week of March 20-26 as Horticultural Therapy Week, inaugurated in ceremonial Senate resolution on Monday March 14.
California avocado volume begins to increase
Some weather issues combined with a disappointing early season market to get the California avocado season off to somewhat of a shaky start.
VOC wants consumers to ‘V*Inspired’ with marketing campaign
Knowing a good thing when they have one, the Vidalia Onion Committee is sticking with its “V is for Vidalia” marketing campaign through the 2016 season — but with some new twists, including a pair of celebrity chefs who will be making the rounds on behalf of the world’s most famous onion.
This year’s take on the campaign is “V*Inspired” and highlights the versatility and health benefits of Vidalia onions.
Index Fresh launches split brand strategy
Backed by trade advertising and specific packaging, Index Fresh Inc., based in Bloomington, CA, has launched a split brand marketing strategy this year. Moving forward, all of its California-grown avocados will be packed under the Index Fresh brand while imported avocados will be marketed under the Avoterra brand.
EPC announces third annual James and Theresa Nolan Family Foundation Scholarship
The Eastern Produce Council announced that applications are now being accepted for a $5,000 scholarship from the James and Theresa Nolan Family Foundation Scholarship.
The scholarship is open to EPC members in good standing that have been a member for at least six months preceding the date of the application. Selection is based solely on a 500-word essay on ethics; specifically, applicants need to cite an example of how they faced an ethical challenge in their life and dealt with it.
Southern Exposure social scene lights up south Florida
HOLLYWOOD, FL — Three yacht parties in 24 hours? Oh yeah — and that was even before the Southeast Produce Council Southern Exposure expo officially kicked off. While Southern Exposure is one of the industry's more power-packed business gatherings, it's also renowned for its social side.