Albertsons Co. consolidates its Signature family of brands under Signature SELECT
Albertsons Co. consolidates its Signature family of brands under Signature SELECT
Albertsons Co. announced that it will rebrand its Signature Farms, Signature Care and Signature Cafe products under one master brand, Signature SELECT, which features a refreshed, modern logo, bold packaging and a new marketing campaign designed to build an emotional connection with customers. The transition to Signature SELECT is currently underway across stores including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s and more, and is expected to be complete in early 2024.