NWPB working to get more watermelon on more U.S. menus
NWPB working to get more watermelon on more U.S. menus
With 14 percent menu penetration in 2022 (up from 8 percent in 2012), there is plenty of room to continue to grow the presence of America’s favorite melon on U.S. menus, and that is a goal of the National Watermelon Promotion Board.
The program’s ultimate goal is to increase watermelon on menus, according to Megan McKenna, senior director of marketing and foodservice for the NWPB.