Stemilt’s Washington apricot crop will bring big fruit this year. Apricots are back mid-June through July with promotion windows starting July Fourth onward. Brian Evans, Stemilt senior sales manager, anticipates quality and size will increase during this year’s apricot season and shares how retailers can promote apricots mid-June.

Gem Tomato Sales Inc. began in 1982 with offices in Arkansas, Florida and Michigan, marketing and promoting fresh market vine-ripened summertime tomatoes.

Thanks to a reliable supply from multiple states, progressive packaging options and overnight delivery to most major markets, regional promotions proved to be a powerful marketing tool for the company.

Table grapes are immensely important to the state of California as they are among the most valued crops in the state, recording $2.13 billion in 2022.

Consalo Family Farms is delighted to be known for blueberries.

Oscar Guzman, director of marketing and sales at Progressive Produce in Los Angeles, has long been on an educational mission. Now that he has achieved his doctorate, his new goal is to provide others in the produce industry access to the implicit knowledge embedded in the industry — knowledge gained through experiences and on-the-job learning that goes beyond what can be found in textbooks.

With the northwest cherry season inbound, Stemilt Growers of Wenatchee, WA, is emphasizing peak freshness. “We take a lot of little steps to maintain peak crispness and flavor,” said Brianna Shales, Marketing Director. “We pick early in the morning when the temperature is cool and work to pack and ship within 48 hours of harvest,” said Shales, all in a concerted effort to get the freshest fruit into consumers’ carts.