Mushroom Council debuts Mushroom Marketer’s Toolkit
Mushroom Council debuts Mushroom Marketer’s Toolkit
The Mushroom Council has unveiled the Mushroom Marketer’s Toolkit, a collection of resources designed to help grocery retailers boost mushroom sales and shopper engagement.
The toolkit, announced Feb. 24 from Lee’s Summit, MO, provides merchandising guidance, creative assets and in-store materials. The goal is to increase sales and repeat purchases, particularly among millennial and Gen Z shoppers.