Viva Fresh Expo announces Hunter Pinke as Keynote Speaker
The Texas International Fresh Produce Association announced that Hunter Pinke will serve as the 2026 keynote speaker at the Viva Fresh Expo, bringing a timely message of resilience, adaptability and perspective to the Tex-Mex produce community.
Family Tree Farms names North American sales director
Family Tree Farms promoted Ryan Howard to North American sales director, effective Jan. 1.Howard has been an integral part of the Family Tree Farms sales organization for over a decade, playing key roles in expanding customer partnerships, leading sales strategy and supporting both stone fruit and blueberry programs across the domestic market.During his tenure, he has built strong relationships with retail partners and helped drive strategic growth in competitive produce categories through leadership and execution.
Catalytic Generators marks strong start to 2026 with expansion strategy, ripening innovation
Catalytic Generators closed 2025 on a strong trajectory and advanced its global growth plans at Fruit Logistica 2026, engaging with key international customers. Building on growing adoption in Europe and accelerating demand in key international markets, the company is advancing a strategy that combines geographic growth, deeper customer partnerships and a significant new digital innovation designed to make ethylene application even simpler and more reliable.
IFPA convenes industry leaders at Fruit Logistica in Berlin
While in Berlin, the International Fresh Produce Association convened global leaders from across the fresh produce and floral supply chain during Fruit Logistica, including IFPA’s Executive Leadership Summit, which was held in conjunction with the event.Throughout the week, IFPA welcomed members and attendees to its booth, creating a hub to connect the industry with its regional teams and subject matter experts in policy, supply chain, sustainability, food safety and market insights.
Target makes executive leadership changes
Target Corp. has made a series of executive leadership changes under new CEO Michael Fiddelke aimed at accelerating the company's growth plans, including newly named executive vice presidents Cara Sylvester and Lisa Roath. The appointments follow recent additions to the board of directors and directly support Fiddelke's focus on strengthening merchandising authority and elevating the guest experience.
Flavorables, a turnkey potato upgrade, headed to Southern Exposure
Basin Gold Cooperative, Masser Family of Cos. and Michael Family Farms will launch Flavorables at SEPC Southern Exposure in booth No. 123 and in the show’s Bright Ideas Fresh Arrivals Showcase. Flavorables are a value-added potato innovation built to drive trade-up, shopper trial and repeat purchase.
Harvest Master blends farming roots and brokerage know-how
Harvest Master may be a young company, but its foundation is built on decades of combined experience, deep family ties to farming, and a clear vision for how today’s produce business needs to operate.Formed in July 2024, Harvest Master is a business partnership between Daniel Zaragoza and Esteban Alvarez, who saw an opportunity to create something different in an increasingly complex produce landscape.
Mission introduces display-ready lidded mango carton
Mission Produce Inc. launched its new four-kilogram Lidded Mango Carton, a consumer-ready packaging solution designed to help retailers streamline merchandising and drive incremental mango sales.
Wonderful Pistachios fuel star-studded events for the big game
On Saturday, Feb. 7 Wonderful Pistachios went nuts as the Official Snack Nut of Sports Illustrated The Party Presented by DraftKings during big game weekend. Wonderful Pistachios powered partygoers through the night as a craveable snack that doesn’t hold back on flavor or fun — delivering six grams of protein per serving to keep guests going between headlining performances from The Chainsmokers, Ludacris, DJ Irie & Xandra.
Resource available for integrated pest management
Pest management plays a critical role in keeping floriculture businesses operating efficiently. Without effective controls, growers can face reduced crop quality, production losses and increased disease pressure. Integrated Pest Management, or IPM, offers a comprehensive approach to pest control that combines biological, chemical, cultural and physical methods.