Catalytic Generators marks strong start to 2026 with expansion strategy, ripening innovation
Catalytic Generators marks strong start to 2026 with expansion strategy, ripening innovation
Catalytic Generators closed 2025 on a strong trajectory and advanced its global growth plans at Fruit Logistica 2026, engaging with key international customers. Building on growing adoption in Europe and accelerating demand in key international markets, the company is advancing a strategy that combines geographic growth, deeper customer partnerships and a significant new digital innovation designed to make ethylene application even simpler and more reliable.
“Fruit Logistica is always a valuable checkpoint for understanding where the ripening industry is heading, particularly in Europe,” said Greg Akins, president and CEO of Catalytic Generators. “This year’s event was fantastic. We joined our Dutch distributor, Fresh Produce Instruments, and welcomed many visitors to our stand, both current and prospective clients. Existing customers gave positive feedback, appreciating that we focus solely on ethylene application, unlike other vendors that sell multiple gases. As we begin 2026, we’re seeing clear momentum, not just in sales, but in how customers are rethinking about reliability, visibility, and control in their ripening operations. That aligns perfectly with where we’re investing as a company.”
Catalytic Generators finished 2025 with increasing global sales of its ethylene generators and Ethy-Gen II concentrate, driven by expanding adoption in Europe and China, alongside continued growth in Latin America. The year marked a further shift from awareness-building to customer acceptance in Europe, as more ripeners evaluated and adopted Catalytic Generators’ alternative ethylene delivery method.
“Once customers see how simple and dependable our system is in day-to-day use, the conversation quickly moves from ‘why change’ to ‘how fast can we implement’,” said Akins.
Catalytic Generators’ growth strategy is focused on extending its global reach while strengthening performance in the world’s most demanding markets. Europe plays a central role in its approach, not only as a commercial opportunity, but also as a region where regulatory approvals of ethylene application are demanding and require significant time and investment.
Looking ahead, Catalytic Generators’ 2026 roadmap centers on three priorities: continued geographic expansion, stronger presence in Europe and Latin America, and the introduction of digital control and remote monitoring capabilities for ethylene application systems.
“We’ve spent more than 50 years simplifying ethylene,” saidcluded Akins. “In 2026, we’re building on that foundation by scaling globally, strengthening our European presence and introducing smarter tools that help ripeners focus on what matters most: delivering consistently high-quality fruit.”
