Tips for boosting interest and sales in a value-focused market
Walking into a produce department is often a “wow” moment when it comes to the grocery shopping experience. Vibrant colors catch your eye, while neat, artfully arranged displays reflect the care that associates put into their store. You can learn something new about agriculture here from signage that shares stories about local growers to innovation in action with value-added offerings sold alongside fresh-from-the-field fruits, vegetables, herbs and more.
The importance of being Fair Trade Certified
The Fair Trade Certified program in produce is one of the most reliable ways to build sustainability into supply chains, which is especially relevant in times of uncertainty.
Frutura strengthens avocado position through acquisition
Frutura acquired Montana Fruits, a packer-shipper-marketer of avocados sourced from growers across Colombia.
Montana, which will be managed by Frutura’s Dayka & Hackett, already sources fruit for Frutura companies; today’s deal serves to solidify strong existing relationships. It also strengthens Frutura’s LATAM footprint which is vital to the company’s international strategy.
NMB kicks off peak mango season with Cinco de Mango campaign
The National Mango Board launched its vibrant Cinco de Mango campaign April 1, perfectly timed with the kickoff of peak mango season. This multi-faceted campaign, running through May 5, leverages the holiday’s massive consumer engagement to promote the consumption of fresh mangos during the Cinco de Mayo holiday and beyond.
Service director of Details attends Aniska Creations Masterclass
The service director of Details Flowers had an interesting experience with a masterclass showcase. From March 18 to 19, Aniska Creations Masterclass took place at La Estancia Farms, offering an immersive two-day experience focused on learning and hands-on floral design.
Kurt Zuhlke & Associates makes CPMA a family affair
Kurt Zuhlke & Associates, a prominent innovator in Polyethylene Terephthalate (PET) packaging for the produce sector, will be attending the 2025 Convention + Trade Show of the Canadian Produce Marketing Association.
The Easton, PA-based company, a regular at the show, will proudly display its latest packaging innovations at booth No. 1025.
Sustainabloom launches new video on sustainability in floriculture
Sustainabloom, the industry’s trusted resource for floriculture sustainability, is excited to announce the launch of a new promotional video: Sustainabloom Road. This powerful short video brings to life Sustainabloom’s mission of educating and empowering the floral community on its journey toward a more sustainable future.
Market Minute: Grapes, melons and citrus ripe for promoting
Looking for some great sales tonnage items to promote in ads? Well, grapes, melons and citrus will put you over the top with your customers.
Wonderful Pistachios tickles taste buds with trendy new flavor
Wonderful Pistachios is tickling taste buds with the launch of a trendy snack-time flavor: Dill Pickle.
This addition to the award-winning No Shells flavor lineup is available in a 2.25-ounce bag size in the U.S. and offers a satisfying balance of tangy and savory, catering to consumers seeking adventurous snacking experiences.