PMA Fresh Summit 2014 (Group 3)
On the day that the Produce Marketing Association’s 2014 Fresh Summit opened, Bryan Silbermann, PMA chief executive officer, promised it would be the most well-attended event in the history of the organization. His educated guess proved accurate, as the association announced that a new record of more than 22,400 people attended the three-day event.
New York Apple Growers partners with Wegmans to introduce SnapDragon apples this fall
The New York Apple Growers LLC will be launching a new apple called SnapDragon in all Wegmans stores starting in November.
Known for its crispy texture combined with a sweet and juicy flavor, SnapDragon has a distinctly bright red dappled color.
Fresh Summit 'eat brighter' town hall addresses industry issues, promotes healthy choices for kids
ANAHEIM, CA -- With the average child viewing around 5,500 unhealthy food ads on television per year, compared to the fewer than 100 healthy food ads featuring fresh fruits and veggies, it's no wonder 33 percent of children in the United States fall under the category of "overweight or obese." And this is exactly the problem the produce industry hopes to change through its new 'eat brighter' campaign.
Peter Condakes Co. moves sales to New England Produce Center
Peter John Condakes, president of Peter Condakes Co. Inc., told The Produce News that the company has made some major location changes in recent times.
Produce Monkey launches iPhone and Android applications
Produce Monkey, a start-up venture that combines the power of social media with some of the most essential and effective tools needed for today's top produce professionals, announced that users can now download the mobile platform on their iPhone or Android phones.
"We are excited to make these time-saving tools Produce Monkey has to offer available to members on the go," Produce Monkey founder and chief executive officer, Ben Silva, said in a press release. "All features available on ProduceMonkey.com will be available on the apps."
D'Arrigo Massachusetts website 'uniquely New England'
The new website at D'Arrigo Bros. Co. of Massachusetts has plenty of information about this wholesaler located on the New England Produce Center in Chelsea, MA. It also contains, as one might expect, lots of history and old-time photos about the well-known D'Arrigo family, which got into the fresh produce industry back in the 1920s and is perhaps best known for its pioneering "Andy Boy" brand of broccoli and other fresh vegetables.
United Fresh to honor Mike Cavallero with Lifetime Achievement Award at Midwinter Leadership Forum
Michael Cavallero, retired president of North American Tropical Fresh Fruit for Dole Fresh Fruit Co., will be the 2015 honoree at the Produce Legends Dinner during the United Fresh Midwinter Leadership Forum, to be held Jan. 13-15 at the La Quinta Resort & Club in La Quinta, CA.
Grant Stanton doing the same things but doing them even better
“We’re doing about the same things that we’ve always done and have built our reputation on, but we’re doing them even better,” Shawn Grant, owner of Grant Stanton Produce Co. Inc., located at the New England Produce Center in Chelsea, MA, told The Produce News. “We had a good summer with basically the same items we’ve been handling, but we moved more product and sales were stronger. I attribute the increases to people loosening up on their spending a little, and we’re seeing more tourism here in the Boston area.”
Whole Foods launches first-ever national brand campaign
Whole Foods Market has launched its first national brand campaign to highlight its quality standards, healthy offerings and key milestones as a pioneer in the natural and organic food industry.
Chris Veillon to head marketing at Nature Fresh Farms
Nature Fresh Farms, a greenhouse vegetable grower located in Leamington, ON, announced that Chris Veillon will lead the company's brand marketing efforts. With more than 17 years of senior marketing communications experience across a variety of industries, Veillon is a seasoned marketer with a proven track record of success.