Maglio & Co. announces new director of sales and marketing
Maglio & Co. has announced the addition of Paul Schulz, the new director of sales and marketing who joined the company this month.
ICP continuing its Texas representation
When J.B. Cutsinger began selling Texas citrus in northern California he was a much younger man and the Texas industry included more than a dozen packer-shippers.
A lot has changed in those close to 40 years. But Cutsinger still sells Texas citrus in much of the Golden State and considers his firm — International Citrus and Produce in , Burlingame, CA — the “go-to” citrus supplier for the area, at least for Texas citrus. “Yeah, I think after all these years people look at us as their Texas citrus supplier.”
Boston food banks striving to prevent, alleviate hunger
Since 1982, The Food Bank of Western Massachusetts has been striving to prevent and alleviate hunger in Berkshire, Franklin, Hampden and Hampshire counties, the largest food bank service area in Massachusetts.
In that region, approximately one in every eight people suffers from chronic food shortages or needs emergency food assistance. The Food Bank works to feed more than 200,000 people, a number that has more than doubled since 2010. It distributes across a large area ranging from very rural to very urban, which alone proves logistically challenging.
Itaueira Farms launches new sliced melon product
ANAHEIM, CA — Itaueira Farms, which markets premium extra-sweet melons from Brazil under the "REI" brand, introduced a new sliced melon pack at the Produce Marketing Association Fresh Summit Convention & Expo, here.
Want to appeal to new customers? Speak their language for Valentine’s Day
Historically, Valentine’s Day has us all seeing red. Red roses and red vases, with a little pink and white thrown in for good measure, are always safe bets and most certainly cater to the traditional Valentine’s Day shopper.
Save the date for TPIE 2015 in Florida in January
The Florida Nursery, Growers & Landscape Association Tropical Plant Industry Exhibition trade event showcasing the latest trends in foliage, floral and tropicals is slated for Jan. 21-23 at the Broward County Convention Center in Fort Lauderdale, FL. With more than 500 exhibiting companies in nearly 800 booth spaces, TPIE’s 200,000-square-foot exhibit area will offer wholesale buyers a wide array of resources for foliage and tropical plants, according to a news release.
American-grown tulips and Oriental lilies on trend for Valentine’s Day
For Valentine’s Day 2015, the buzz is already about U.S.-grown flowers. Consumers are excited to learn where their food and flowers come from; they want to know the farmer who grew their veggies, the vintner who made their wine and the flower farmer who grew the romantic blooms that will be the centerpiece of their Valentine’s Day ritual.
Ecuador’s flower growers display optimism amidst multiple challenges
The biennial Agriflor show took place in the CEMEXPO Convention Center in Quito, Ecuador, Oct. 1-4. The show was well attended by buyers from all over the world as well as exhibitors representing growers and related suppliers from Ecuador, Colombia, Peru and beyond.
The overall mood that I sensed at this show was a mixture of optimism, due to recent good production and solid market returns by most farms, coupled with a sense of caution and uncertainty based upon multiple domestic and global developments.
Ecuador’s Agriflor 2014 draws more than 3,000 visitors
Expoflores held its 15th biennial international flower trade show, Agriflor 2014, Oct. 1-4 in Quito, Ecuador. The fair was held in the CEMEXPO Exhibition Center and was filled with beautiful flowers from the first booth to the last one. A sea of roses could be seen if you looked down any of the aisles.
On Oct. 1 there was an official opening ceremony, which included remarks from several dignitaries, and then the doors of the hall were opened and the fair began. There were over 200 exhibiting companies and more than 3,000 visitors representing some 37 countries.
Balloons can bring smiles and sales
Balloons have the power to put a smile on anyone’s face. They are also a profit powerhouse for retailers — a billion-dollar industry worldwide. By adding balloons to existing floral offerings, supermarkets can capitalize on this service-driven category and maximize each sale.
Balloons have a high profit margin and high impact, making them a perfect add-on item to increase the value of floral arrangements. They are even more profitable when sold as a coordinated bouquet that has a higher perceived value, which affects the price that someone is willing to pay.