Honeybear unveils TruEarth grower program
Honeybear Brands has unveiled TruEarth, the latest step in the company’s ongoing commitment to earth-friendly and best-practices growing. Developed in conjunction with the Integrated Pest Management Institute of North America, TruEarth protocols represent a thoughtful and conscious approach to farming for the good of the land, grower communities and consumers. They’re also intended to help protect the at-risk honey bee population.
Vegetable supplies expected to be tight through Thanksgiving
With California’s coastal and San Joaquin Valley vegetable deals winding down prior to the volume coming on in the desert deals, many items are in a demand-exceeds-supply situation that could remain in effect through Thanksgiving.
On Monday, Oct. 27, the Iceberg lettuce market hit $20 f.o.b. and there is every indication it could go much higher over the next couple of weeks. While demand was solid the week of Oct. 27-31, it will only increase as the Thanksgiving pull is felt. Thanksgiving demand is expected to pick up around Nov. 11 and supplies are expected to be short.
HAB invests millions of dollars to promote health benefits of Hass avocados
The conversation about healthy food choices is “pervasive among most Americans” who generally recognize that “fruits and vegetables are building blocks for a healthy diet,” said Emiliano Escobedo, executive director of the Hass Avocado Board in Irvine, CA. Yet “despite what we all know,” studies show that most Americans are still not yet consuming as many fruits and vegetables as suggested by dietary guidelines and continue over-consuming sodium, sugar and saturated fat.
Fresh Produce Association of the Americas opening fiesta
On Oct. 30 The Fresh Produce Association of the Americas, based in Tubac, AZ, held its opening fiesta and networking event on the Plaza at Tubac Golf Resort & Spa. The FPAA convention convened that day with an education session. Friday, Oct. 31 was to bring the first day of a two-day golf tournament and a Gala Event, as well as the “Pillars of the FPAA” awards ceremony.
Special events are focus of California date industry promotions
The California date industry in its promotional efforts focuses on a series of special events at various times of the year, beginning with participation at the Produce Marketing Association’s Fresh Summit expo, which was held in Anaheim, CA, this year.
Fresh Insights: Glass door merchandising is a fast-growing trend in produce
The produce industry is changing at lightning speed. There are a number of new products, merchandising techniques, equipment and other ideas constantly being introduced into the world of produce.
Walt Disney once said, “We keep moving forward, opening new doors and doing new things, because we’re curious and curiosity keeps leading us down new paths.”
Houweling’s Tomatoes places emphasis on flavor
Houweling’s Tomatoes has been growing hydroponic greenhouse tomatoes since Casey Houweling built British Columbia’s first large-scale tomato greenhouse farm in 1985.
Crunch Pak adds Jenni James as business analyst
Crunch Pak, a supplier of fresh sliced apples based in Cashmere, WA, announced the hire of Jenni James as its new business analyst.
Acquisition gives Mack Farms additional acreage in Florida
Mack Farms Inc. is increasing its Florida potato and watermelon acreage and expanding into other fresh produce items with the purchase of a south Florida produce operation.