Consumption events key to CAC promotions
Avocados have become a year-round staple for many consumers, but the top consumption holidays of the year are still very important merchandising opportunities.
Supply strategies deliver success for Robinson Fresh
Jose Rossignoli, category manager at Robinson Fresh, said the company delivers on success with its pineapple program.
New Limeco expands staff to accommodate growth
New Limeco LLC, headquartered in Princeton, FL, has added several new key employees to help accommodate the company’s rapid growth.
Dori Blonder previously worked for the company and is now back as director of sales and marketing. Jorge Leon has been appointed packinghouse and food-safety manager, working alongside Don Edgar, the company’s operations manager.
SunSelect enters B.C. season with strong crops and momentum
Powered by a robust first winter of production from its new California facility, leading British Columbia greenhouse grower SunSelect Produce has entered the Canadian season ready to drive sales.
The Aldergrove, BC-based grower began shipping new-crop cucumbers and sweet Bell peppers in mid-March, with production expected to extend through late fall. As BC's largest red, yellow and orange pepper producer, expectations are high for consistent volumes and quality throughout the season.
PBH releases new consumer report
Every five years, Produce for Better Health Foundation releases its updated State of the Plate report, a Study on America’s Consumption of Fruit & Vegetables.
Fresh Express launch includes salad kits, expands juicing line
Fresh Express, a wholly-owned subsidiary of Chiquita Brands International Inc., has launched eight new products, including a line of Functional Health Salad Kits, as well as expanded offerings to existing lines. These products will be available on shelves starting March 18 nationwide.
Former Ahold, Stop & Shop exec named president of NJ-based retailer
Mahwah, NJ-based Inserra Supermarkets, which owns and operates 21 ShopRite supermarkets in New Jersey and New York, has named Ron Onorato as its new president and chief operations officer. Onorato takes over the role as Steve Chalas, whose career spanned more than 50 years, retires from the family-owned ShopRite chain.
AFM launches Ultimate Mexican Fiesta promotion
Avocados from Mexico announced a new partnership with Dos Equis and Sauza tequila for its upcoming promotion, Ultimate Mexican Fiesta. The campaign is designed to encourage consumers to keep the fiesta going through Cinco de Mayo.
SEPC golfers to raise money for charity
The Southeast Produce Council will hold its inaugural Terry Vorhees Charity Golf Classic May 4-5 at the Atlanta National Golf Club.
Ecoripe keeping pace with fast-growing tropicals category
Since opening its South Florida facility in 2004, Ecoripe Tropicals has quickly become a leader in setting the standards for high-quality Asian and Hispanic specialty items in North America.
In order to keep pace with its fast growth and expansion, the company opened its new facility in Medley, FL, in 2010, complete with food-safety certification, cold storage, sales and administrative offices.