HilverdaFlorist and DIEM Breeding join forces for Hibiscus D-Tahiti
HilverdaFlorist and DIEM Breeding, the Italian breeder of Hibiscus Rosa Sinensis, have announced a strategic partnership for the worldwide sales of Hibiscus series D-Tahiti. In this partnership, HilverdaFlorist will take on the cutting production and commercial activities, while DIEM Breeding will focus on the further breeding of this high-quality Hibiscus line.
Staying consistent vital at Nardelli Lake View Farms
The key, said Bill Nardelli, Sr., is to encourage repeat purchases.
That is what officials at Nardelli Lake View Farms strive to do with every one of their 80 or so commodities they produce at its Cedarville, NJ-based operation.
NNZ selected to join IFPA’s 2025 Fresh Field Catalyst Accelerator
NNZ Inc., a global leader in packaging solutions, has been named one of just nine companies selected to participate in the 2025 cohort of the Fresh Field Catalyst Accelerator, an innovation program powered by the International Fresh Pr
California Avocado Commission names new president
The California Avocado Commission board of directors has promoted Ken Melban to be the organization’s president. Melban joined the commission in 2011 as director, issues management. In 2015 he was promoted to vice president, industry affairs and has served as vice president of industry affairs and operations, as well as co-executive leader of the organization since late 2023.
Market Minute: Melons are ready for summer promotions
Watermelons, cantaloupes and honeydews are the dominant melons in demand by consumers. Other melon varieties add to the line and help make up an attractive display for customers to choose in the produce department.
The imported melons are finished and are transitioning to the new crop of cantaloupes and honeydews out of California, Arizona. Florida, Texas and Mexico.
Russo Farms gets early start to New Jersey season
Russo Farms is a trusted grower, buyer and shipper of fresh produce with more than 100 years of history. It also owns and operates trucks for delivery, and ships via direct grower relationships in New Jersey.
SEPC unveils Southern Innovations speaker lineup
The Southeast Produce Council has unfurled the banner of triumph, heralding a noble assembly of orators for forthcoming Southern Innovations, Sept. 10-13, to be held at the Charlotte Convention Center in the Queen City. The annual trade show and conference will showcase the latest breakthroughs in the realm of fresh produce — spanning organics, groundbreaking product developments, forward-thinking technologies and pioneering brand strategies.
Research funding addressing industry challenges in 2025-2026
In 2025-26, the American Floral Endowment is funding 12 research projects for a total of $636,525. The four new projects and eight continuing projects focus on topics such as pest management, disease control, post-production and technology in floriculture.
Pure Flavor shines bright at 2025 Leamington Greenhouse Competition
Pure Flavor dazzled at this year’s Leamington Greenhouse Competition, taking home multiple top honors in a field of over 190 entries from leading North American producers.
Known for its premium, greenhouse-grown fruits and vegetables — including the award-winning Red Royals and Tiki tomatoes — Pure Flavor wowed judges and consumers alike with its flavor-forward innovations.
The company claimed an impressive list of accolades: