Walmart recognizes One Banana as trusted supplier
One Banana has been recognized by Walmart under its prestigious TRUST Award. The recognition was presented during the Produce Growth Forum held in Bentonville, AR, and highlights One Banana’s leadership in delivering fresh, safe and sustainably grown bananas, while advancing food safety, regenerative agriculture and customer-focused innovation.
AIFD 2025 National Symposium Reflection set to inspire
The countdown is on as floral professionals from across the country and around the world prepare to gather under the desert sun for one of the industry’s most anticipated events—the AIFD 2025 National Symposium, Reflection, taking place July 12–15 in Palm Springs, CA.
Setton Farms expands organic offerings for pistachio lovers
As stock-keeping units of organic fruits and vegetables have risen at grocery stores across the country, Setton Pistachio of Terra Bella Inc. saw an opportunity to expand the nut category.
Famous Software mourns founding member John Steven Dietz
John Steven Dietz, founding member of Famous Software, died earlier in 2025 after an eight-year battle with cancer.
Endless Orchard showcases Arctic apples, wins national recognition
Okanagan Specialty Fruits’ groundbreaking Arctic apples are once again proving their value — this time in the craft beverage market. Endless Orchard Hard-Pressed Cider, made exclusively from Arctic apples, earned multiple awards this season at two of the industry’s top competitions: the Great Lakes International Cider and Perry Competition and the eighth annual Cidercraft Awards.
Make room for mangos on the menu
From smoothie bowls to seafood tacos, mangos are gaining visibility across menus — and their culinary potential is just beginning to be tapped.
Market Minute: Avocado supplies steady for ad promotions
Avocados originated in Mexico, Guatemala, and the West Indies around 10,000 years ago. They were first cultivated over 7,000 years ago in central Mexico. The flavorful guacamole dip and spread was created by the Aztecs and originated in Mexico. It was known as avocado sauce. The avocado was also called alligator pear.
Price check: Momentum builds as July 4 promotions near
Retailers offered fewer sales this past week as they took a break before the upcoming Fourth of July promotion period. Peaches, nectarines, cherries and grapes had some of the sweetest deals for shoppers looking for freshness on a budget, and watermelons, cantaloupes, honeydews and specialty melons were plentiful.
The bounty of new crop offerings didn't stop with fruit, as sweet corn, zucchini, yellow squash, tomatoes, asparagus and cucumbers were available from local and regional farms across the country. Many flyers featured Fourth of July party supplies and fireworks.
SEPC kicks off 2025 Next Generation Leadership Academy
The Southeast Produce Council launched its 2025 Next Generation Leadership Academy with an inspiring and immersive retreat at the historic Stone Mountain, GA. This retreat marked the official beginning of the academy’s learning year, gathering a dynamic group of rising stars from across the fresh produce industry.
Diversification is key to avocado category growth
Avocados are among the most popular commodities in the produce department, yet for all their popularity the category has remained essentially flat for the last five years despite tens of millions of dollars invested in promoting the fruit.
Why? For many, the feeling is that category growth is largely dependent on the diversification of supply to meet rising demand.