Idaho Potato Commission reinforces authenticity with new commercial
The Idaho Potato Commission has launched a new television commercial, The Astronaut, designed to reinforce the value of authenticity and the trusted Grown in Idaho seal, which assures consumers they are purchasing genuine, top-quality Idaho potatoes. The Astronaut illustrates IPC’s values in a lighthearted way, showing that nothing compares to genuine Idaho potatoes.
Albertsons leans into AI for fresh-focused strategy
Albertsons Cos. stores, including Safeway, Albertsons, Jewel-Osco, Shaw's, Vons and ACME, will use Afresh's fresh replenishment solution for everything from broccoli to cakes, flank steak and deli self-service bars.
Pears are a category ripe for growth
Pears remain one of the most underrated fruits in the grocery store produce section. Despite being nutrient-dense and versatile, they often go unnoticed. Current pear buyers tend to be between the ages of 30 and 65, with a strong peak in the 40 to 55 age group. These shoppers are loyal, diverse and health-conscious, proving there is already a solid and engaged consumer base for pears.
AFM chief sheds light on upcoming promotions
AFM President Alvaro Luque spoke about the organization’s
EFI celebrates suppliers in Anaheim
EFI — along with sponsors Windset Farms, GoodFarms and Stemilt Growers — hosted an event to celebrate more than 30 supplier companies that reached gold-star status in the Ethical Charter Implementation Program online LAB platform. Representatives from Costco, Kroger, Sam's and Walmart were in attendance to applaud the leadership shown by these companies in the short time since new engagement criteria were introduced to the ECIP program in July.
Twenty years at Alexandra Farms: From humble roots to a world in full bloom
Alexandra Farms began as an experiment, an effort to grow cut flowers that combined the practicality of standard varieties, such as long vase life and durability for global transport, with the romance and character of traditional garden roses. What started as an unconventional idea in 2005 has since blossomed into a story of passion, perseverance, and beauty.
Retail leader Judy Spires joins Consalo Family Farms
Judy Spires, one of the most accomplished and respected executives in the U.S. grocery and retail food industry, has been appointed chair of retail strategy and industry relations for Consalo Family Farms.
A.I. helping MR Farms boost efficiency
MR Farms is taking a bold step into the future by adopting artificial intelligence to enhance its warehouse operations. Beginning this fall, MR Farms added advanced optical sorting machines to perfectly sort and weigh potatoes and carrots with speed and precision.
Equipped with a sophisticated mirror system and powerful lighting that eliminates shadows, the new machines perform a seamless 360-degree analysis of every vegetable.
Playing not to lose rather than playing to win
Have you heard the phrase, Pull in your horns? Perhaps you used it when a personal financial crisis popped up. Maybe your boss used it in a sales meeting while profits were starting to slip. In business, pulling in your horns is being cautious and is very similar to playing not to lose.
Crunch Time kicks off national football sweepstakes featuring SnapDragon apples
Crunch Time Apple Growers is kicking off a national consumer sweepstakes to promote its signature SnapDragon variety, sending a winner to Canton, OH, to attend Pro Football Hall of Fame events in 2026.