Bags are packed and DelFrescoPure is on the road to Vancouver to showcase its array of conventional and organic greenhouse-grown produce in booth No. 621 at the Canadian Produce Marketing Association Convention and Trade Show. The company's The Original Cherry Tomatoes on the Vine will make their Canadian grand entrance, heralding a fresh chapter in the produce arena that celebrates both flavor and sustainability.

Gopuff launched a comprehensive and affordable fresh grocery assortment powered by Misfits Market. Combining Gopuff's instant delivery with great value driven by Misfits Market’s differentiated sourcing model, the partnership will deliver an extensive range of more than 300 items, including fresh fruit and vegetables, to customers’ doors in as fast as 15 minutes.

Oscar Guzman has been promoted to Progressive Produce's vice president of marketing and sales. Guzman, who joined Progressive Produce in 2017 as a sales manager, has continuously demonstrated exceptional leadership and innovation in elevating Progressive's marketing and sales strategies.

With Mexico grape officials estimating that exporters will send about 24 million cartons of table grapes to the U.S. market this spring and summer season, Carlos Bon of Divine Flavor expects to see a plethora of promotions as FOB prices should be reflective of the uptick in volume.

The Southeast Produce Council's STEP-UPP Retail class held its spring tour the second week in April, taking participants into the field and on plant tours to gain hands-on experience in how to partner with growers more effectively.

Produce directors work on ad programs two to three weeks in advance so get ready for the start of some great summer fruit within that time frame.

The early fruit is usually limited and priced higher, but supplies will steadily increase rapidly soon afterward. Being first on ad promotion will send a message to shoppers that your produce departments are readily stocked with new fresh summer fruit.