Epic Roots returns to its Central Coast roots with new packaging and positioning
Epic Roots returns to its Central Coast roots with new packaging and positioning
Epic Roots, a Monterey, CA-based grower and distributor of specialty produce, has debuted new consumer product labels and a renewed focus on its Central California Coast identity.
Since its inception in 1998, Epic Roots has been well known for its Mâche, a sweet and nutty green originally imported from France. Over the years, the company has diversified its offerings to include rainbow chard and two new products to be released this summer: Wasabi Arugula (a hybrid of arugula and Japanese horseradish) and crisp and crunchy salad (petite-size Romaine, green leaf and Radicchio).